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How to Build the Ultimate Online Newsroom

Webbiquity SMM

. • A search-friendly URL structure with “news&# included, e.g. news.company.com/section/pagename or company.com/news/section/pagename (where “section&# is the content type: news releases, bios, images etc.). See the 2011 Online Newsroom Survey (PDF) from TekGroup for more guidance here.