Social Media Strategies Summit

NOVEMBER 28, 2022

According to Think With Google, 87% of shoppers say it’s important to know they got a good deal when choosing a brand or retailer to purchase from, while 53% say they always research before buying to ensure they make the right choice. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Keyhole.co

MAY 18, 2023

The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. 82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. Only 16.2%

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. YouTube and Video Marketing Trends. Earnest B2B ). ( HubSpot ). There are 1.5

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

MAY 29, 2018

45 percent of people watch more than one hour of Facebook or YouTube videos per week. Internet Retailer ]. Internet Retailer ]. Internet Retailer ]. Internet Retailer ]. YouTube videos. YouTube: 16:9 or 4:3 ratio, 854 x 480 pixels, 12 to 360 seconds, audio on by default. comScore ]. Wordstream ].

Platform 150

Platform Campaign Video YouTube 150

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts. TechCrunch ).

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Retailers are the biggest spenders on display ads, accounting for 21% of total spending. MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

JULY 8, 2020

B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Here’s how fashion retailer The Limited defined their target audience way back in their 1979 annual report (as cited in the textbook Retail Marketing Management) : “The Limited’s target market is the 16- to 35-year old female.

Template 145

Template Templates Social Media How To 145

Myrland Marketing

APRIL 6, 2010

While many lawyers shy away from Facebook for business development, if you are practicing retail law: family law, personal injury law, employment law etc – than Facebook is a great place to engage with individuals talking about what you do. Thanks to @heathermilligan for the inspiration behind this strategy.) Here’s what I do.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Keyhole.co

SEPTEMBER 17, 2020

Sprout Social offers a social media scheduling calendar that also includes a tool that helps users to find optimal posting times for platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Users also gain access to social listening and monitoring tools, social media team collaboration, community management and more.

Social Media 111

Social Media Tools Price Social Media Management 111

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Put it on YouTube of course. To connect his observations to actual steps that retailers can take to PROFIT. Post it to your Facebook page. Your LInkedin page. Your blog, naturally.

FAQ 137

FAQ Content Consultant Social Media 137

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Don’t be boring! For example, gaskets are boring. Jennifer Kane , Kane Consulting.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. B2B Marketing and Social Media. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Keyhole.co

JANUARY 17, 2023

Sprout Social offers a social media scheduling calendar that also includes a tool that helps users to find optimal posting times for platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Users also gain access to social listening and monitoring tools, social media team collaboration, community management and more.

Social Media 52

Social Media Tools Price Social Media Management 52

The Marketing Blog

JANUARY 9, 2008

The designs at Gnome are also available at retail stores across Mumbai for all those aren’t tech-savvy. Site designers need to improve upon the look-and-feel and even think about partnering with retail stores outside Mumbai. which are into B2B businesses. Like Footees.in Gnome is also in to just T-shirts. Great Article !

Startup 104

Startup Web 2.0 Retail Price 104

Convince & Convert

APRIL 26, 2012

So, for example, I might have well, Pinterest and optimization, Pinterest and B2B, Pinterest and consumer, Pinterest and this, and so. Or I might have, you know, retail and Facebook, retail and Twitter, retail and SEO, retail and social media. buying YouTube at this point. And when we follow sort of a.

Social Media 134

Social Media SEO Retail Conference 134

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Case Study Strategy Study 117

Webbiquity SMM

DECEMBER 1, 2015

But YouTube, Google+ and LinkedIn drive the most engaged traffic. Other than the nonprofit/education sector, retail & ecommerce have the highest level of social media engagement (people love their fashion and food brands), followed by manufacturing. iMedia Connection ). MarketingSherpa ). SocialTimes ). MarketingCharts ).

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. B2B PR Sense Blog ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Kikolani

NOVEMBER 17, 2015

Just to give an example or two, here is some general information about where you should be based upon your target audience: If your target audience is Millennials, for example, and your product is a consumer good or service, then you need to be on Facebook, YouTube and Twitter. ModCloth, a female clothing retailer, does a great job of this.

Social Media 60

Social Media Discount Survey Conversation 60

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? The second-most popular tier includes YouTube, blogging and LinkedIn. B2B Infographics ). More CEOs chose LinkedIn than chose Facebook, Twitter, YouTube, Google+ and Pinterest combined. B2B Infographics ). For example, 93% of marketers use social media for business. Small businesses? Relevanza ).

Statistics 214

Statistics Social Media B2B SEO 214

Keyhole.co

OCTOBER 28, 2020

YouTube is huge right now , Instagram Live encourages its users to share instant updates, and longer form content with IGTV , and of course, there’s the incontestable power of TikTok. Because of the COVID-19 pandemic, retail shopping declined by nearly 20%. There are many reasons to include video into your social media strategy.

Social Media 124

Social Media Strategy Influencer Instagram 124

Convince & Convert

MARCH 15, 2012

drives more traffic than Google+, YouTube, and LinkedIn. we’ve got large enterprises that we serve in the retail. Basically, he took a report from Shareaholic, which is like an onsite sharing system, and basically, these. guys put together a report. The report surmised that Pinterest. management software.

Software 118

Software Education Team Social Media 118

Hootsuite

FEBRUARY 20, 2020

YouTube statistics. 72% of B2B marketers who use paid channels online used paid social in 2019. Facebook is the world’s 3rd most visited website , after Google and YouTube. YouTube statistics. YouTube has more than 2 billion users visiting every month (and that doesn’t count people who aren’t logged in).

Statistics 145

Statistics Social Media Marketing YouTube 145

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. Social media stats in video form.

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) This post explores YouTube, Twitter, Facebook, and Flickr.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

FEBRUARY 9, 2012

All of those commercials are going to live on YouTube forever anyway. Eric’s Social Media Stat of the Week: 91% of Big Online Retailers are Using Free/Cheap Social Media Tools. We took the Internet Retailer 500 as our sample, and we took 38 data points, publicly available information. B2B teams tend to be more spread out.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

All of those commercials are going to live on YouTube forever anyway. Eric’s Social Media Stat of the Week: 91% of Big Online Retailers are Using Free/Cheap Social Media Tools. We took the Internet Retailer 500 as our sample, and we took 38 data points, publicly available information. B2B teams tend to be more spread out.

Company 112

Company Retail iPad Google 112

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

B2B correspondence should be polite and respectful foremost. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Reply Heather Villa February 11, 2010 at 10:44 am Being polite and respectful should be a common courtesy. Reply Tamar Weinberg February 11, 2010 at 10:46 am I know!

Blogger 177

Blogger Press Release Advertising Review 177

Twist Image

NOVEMBER 5, 2014

But, after watching this twenty-plus minute video on YouTube , that will change. It is called, Worn Wear: a Film About the Stories We Wear, and I do believe that every brand (whether you are B2B or B2C) should watch it, take notes and think about it before they do any kind of digital marketing. Yes, it''s a powerful statement.

Brands 104

Brands Case Study Film B2B 104

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases.

Review 200

Review Tools Social Media Klout 200

Viper Chill

APRIL 26, 2010

I also see it working well for hobbies or passions, but what about simple local businesses like carpet cleaners, restaurants, retail shops etc. However, there are great sites like SalesFuel that integrates with LinkedIn, so that B2B marketers and sales reps can use social selling to make warmer sales calls. Is it even worth pursuing?

Social Media 80

Social Media Strategy Digg Forums 80

Sprout Social

OCTOBER 17, 2016

If you're in the B2B space, LinkedIn is a must. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena. Since its main demographic is women between the ages 18-29, companies in the fashion, retail, DIY and other visually-driven industries have seen great success.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

The Way of the Web

APRIL 10, 2011

I haven’t had access to either survey, but certainly the publicly-available summaries and reports seem to have skipped a vital question – how many of the websites and retails involved are actually doing a decent job of using social networks?

Social Networking 34

Social Networking scribd Foursquare Retail 34

Convince & Convert

APRIL 7, 2010

Although ironically, I wouldn't exactly hold up Facebook, Twitter, Google, eBay, or YouTube as fantastic customer service examples either. I was not aware of the acute Blackberry problems. That is troubling. Customer service is also an issue, for certain. link] jaybaer Thanks Ann. All rights reserved.

Foursquare 150

Foursquare Analysis Consultant Mobile 150