Sprout Social

NOVEMBER 17, 2022

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11.

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Types Instagram Brands Collaboration 118

Oktopost

MARCH 25, 2021

Listen to the Podcast: If you like what you’ve heard, be sure to stay up-to-date on all B2B marketing tips, tricks and trends by following the Oktopost Community on LinkedIn. And Subscribe to B2B Marketing Now for free on Apple Podcasts , Spotify or wherever you get your podcasts!

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B2B Tourism Apple Sports 62

Oktopost

DECEMBER 22, 2019

Oktopost specializes in social media management for B2B companies. For B2B companies, which often overlook social media marketing, Oktopost can help them them not only track brand mentions but also demonstrate how those mentions and social engagements impact sales opportunities. Google Trends. TrackMaven.

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Tools B2B Sentiment Notification 116

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. Fast food, retail, sports—those brands can get experimental. Everyone else has to play it safe.

Strategy 131

Strategy Brands Hubspot Survey 131

Ignite Social Media

JULY 27, 2020

And it’s probably because of this trend, there is an uptick every year with users on LinkedIn (it’s slow but steady). Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. You find traffic is coming from mid-level managers in retail at a relatively high volume.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok isn’t just for consumer brands, either: 13.9%

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Questions Banking Insurance HootSuite 104

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. In a space where innovation and disruption is the norm, tracking and staying ahead of industry trends may seem daunting. Not convinced?

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Software Industry Social Media Marketing 105

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Sprout’s Listening insights also show you trends, topics and posts in your industry, all filterable by sentiment. Online reviews also give you insight into brand sentiment.

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Analysis Sentiment Marketing How To 105

Sprout Social

APRIL 15, 2020

Through Listening, we were able to provide an analysis of emerging trends to-date for all marketers. Whether it’s about something serious like feeling burned out or something more lighthearted like MoonPie ’s attempt to get in on the virtual meeting background trends, that power has been proven during the current crisis.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter.

Twitter 105

Twitter Tourism Travel Education 105

Sprout Social

MARCH 12, 2020

Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. Social media listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing decisions.

Data 101

Data Skills Meme Social Media Management 101

Keyhole.co

MARCH 28, 2024

As a third-party logistics (3PL) service provider, you should like, comment, and share the content of retail and e-commerce businesses for engagement. Likewise, ask for endorsements and recommendations from former B2B clients to boost your LinkedIn SEO. Hence, you can make the necessary adjustments by using the right hashtags.

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Hashtag LinkedIn Analytics SEO 52

Sprout Social

FEBRUARY 26, 2024

A reminder that even B2B social customer care should be person-first. The play: B2B brands, this one’s for you: Humanize. The play: As a food retailer, it might have been easy for Melinda’s to take on a sarcastic tone, like many food and beverage industry peers. A major part of that is their care team. Talk like a human.

Report 66

Report Atlassian Brands Sentiment 66

Convince & Convert

NOVEMBER 16, 2013

And Sirius Decisions’ research found that in B2B, a full 70% of the purchase decision has been made before a prospect ever contacts the company. It’s not as though B2B buyers ONLY buy B2B. Google’s ZMOT research found that consumers’ information needs when researching purchases DOUBLED from 2010 to 2011.

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B2B Consultant Research Retail 157

Sprout Social

AUGUST 24, 2022

She also prioritizes staying on the pulse of social trends so she can create timely content that resonates with her audience. As Piersen describes, “I am the strategic mind behind the University of Newcastle’s social channels which involves measuring performance, optimizing content and staying on top of trends.”.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. 58% of mobile consumers have used their smartphone for shopping while in a retail space. 41% of B2B buyers access content marketing through a smartphone. Source: HubSpot ). There are 6.8 Source: Chief Marketer ).

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Statistics Mobile comScore Marketing 108

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Shockingly, according to MarketingCharts, only 1 in 2 marketers of the B2B persuasion agree that marketing has clear financial value to their business.

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Crowdsourcing B2B Social Media Retail 137

Keyhole.co

MAY 9, 2023

Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. The growing trend of Reels is proof of it. Tap into this trend by challenging your audience to create one! It might also start trending. The brand encourages its customers to take a unique selfie with the sneaker artwork.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. Twitter is one of the top social media apps for brands keeping up with the latest trends and conversations relevant to their target audience.

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Platform Social Media Tumblr Reddit 118

Social Media Strategies Summit

NOVEMBER 28, 2022

According to Think With Google, 87% of shoppers say it’s important to know they got a good deal when choosing a brand or retailer to purchase from, while 53% say they always research before buying to ensure they make the right choice. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands.

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Examples Facebook B2B Instant Messaging 246

Hootsuite

MAY 16, 2022

Here are a few examples from retail to illustrate how much costs can change even within the same sector. However, don’t think you need to stick to typical work hours if you’re advertising B2B. This is a typical trend every year, except for 2020 which was the opposite, though also an anomaly with the COVID-19 beginning in Q2.

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Cost CPC Facebook HootSuite 94

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

ProBlogger

JANUARY 31, 2016

The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. A major trend followed by today’s marketers is personalized messaging, and rightly so. Before purchasing, 90% of mobile users research and compare prices. Mistake #2: Thinking Personal, Not Personalized.

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Conversation Mobile Retail iPad 31

Keyhole.co

MAY 18, 2023

Keeping an eye on top social media statistics can provide valuable insights into user behaviour, trends, and opportunities. The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. Brands are 2.3x

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. digidotcom.

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Company Twitter Software System 149

Hootsuite

JUNE 27, 2022

Maybe you can’t keep up with the endless trends and challenges that pop up and burn out just as fast. As a result, TikTok has become an engine of culture and trends that dictates not only what’s cool on social media, but in real life as well: in fashion, in food, in music, in pop culture—everywhere. TikTok trends move lightning fast.

B2B 97

B2B Trends Authentication Film 97

Hootsuite

DECEMBER 9, 2020

Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. Consumer goods social media resources.

Tourism 114

Tourism Facebook Travel Education 114

Sprout Social

APRIL 13, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. into the evening.

Instagram 122

Instagram Tourism Travel Education 122

Buzz Marketing for Technology

MARCH 23, 2010

Someone can come in and undercut you (think Sam Walton against every major retailer). An example of this was a bank and a retailer but I think this is true for any industry. It pays off in any industry (B2C or B2B) and it pays off handsomely! Every Industry! Why not use Social Media to delight your customers.

Social Media 211

Social Media Retail Loyalty B2B 211

agora pulse

MARCH 1, 2021

Shopify recently analyzed data from 37 million social media visits that led to 529,000 orders, and uncovered some interesting data points,” according to Retail Dive. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Speaking of hashtags… Do create trending hashtags.

How To 174

How To Hashtag LinkedIn Newsletter 174

Jon Loomer

JULY 23, 2019

Includes a downloadable “B2B Creative Playbook.” Includes a downloadable guide called “Drive Sales with Facebook: The Guide for Retail Marketers.” Using Facebook’s own description for this resource: “Grow is a content and events programme that shines a light on people, companies and trends challenging the status quo.”.

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Curation List Automotive Real Estate 167

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. To connect his observations to actual steps that retailers can take to PROFIT. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. To really do so.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

SEPTEMBER 20, 2010

Profile pictures for trending topics-U.S. Profile pictures for trending topics-U.S. Profile pictures for trending topics-U.S. The majority of the time I see Ebonics in the trending topics — especially during later afternoon. Things to consider when you're designing your web experience.

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Social Media Statistics Strategy Research 160