Ignite Social Media

DECEMBER 9, 2019

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech.

List 78

List RFP Social Media Marketing 78

Sprout Social

NOVEMBER 17, 2022

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Help your student body ease their minds by providing resources, such as free meditation or study snacks. View this post on Instagram.

Types 117

Types Instagram Brands Collaboration 117

Keyhole.co

MARCH 28, 2024

Study your audience The first thing to consider is your target audience on LinkedIn. Search for relevant hashtags After studying your target audience, it’s time to look for relevant hashtags that resonate with them. Likewise, ask for endorsements and recommendations from former B2B clients to boost your LinkedIn SEO.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Buzz Marketing for Technology

MARCH 20, 2013

Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. On the flip side, retailers can easily highlight products on category pages to effectively call-out environmentally sound products. So how can you play that up?

Conversation 199

Conversation Hotels Retail Focus Group 199

The Social Media Incubator

APRIL 29, 2013

77 percent of B2C companies and 43 percent of B2B companies acquired new customers from Facebook. More people prefer Pinterest to Facebook when associating with retailers or brands. In every study published regarding social media marketing , more and more people are using each of the social media sites than the last study.

Social Media 111

Social Media Statistics Marketing Retail 111

Twist Image

JANUARY 4, 2017

Let's say you're a retailer. Now - more than ever - most businesses (small, medium, large, B2B and B2C) need some kind of e-commerce strategy in place (even if it's simply ordering, instead of purchasing). This was a brilliant play for Amazon and a sign of what's to come at retail and for brands. . The original thought.

Products 76

Products Brands Retail iPhone 76

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Don’t be afraid to track mobile marketing separately from other web campaigns; according to Google’s study, mobile-only campaigns perform 11.5%

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Testimonials and case studies that highlight customer success build trust and favorability among new leads. Not convinced?

Software 104

Software Industry Social Media Marketing 104

Sprout Social

OCTOBER 25, 2022

Fast food, retail, sports—those brands can get experimental. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. Case studies. We're talking to you too, B2B brands. Everyone else has to play it safe.

Strategy 130

Strategy Brands Hubspot Survey 130

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok isn’t just for consumer brands, either: 13.9%

Questions 104

Questions Banking Insurance HootSuite 104

Buzz Marketing for Technology

MARCH 30, 2010

In reality few have them – some retail firms I have spoke to have them, luxury goods firms typically have them but its rare for a technology firms to have them? Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! So do you have buyer personas at your company?

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

agora pulse

NOVEMBER 4, 2020

Showing an ad featuring a dog in the Dog Owners subreddit is an excellent choice, as is showing B2B solutions in “small business,” rosacea-friendly makeup in “sensitive skin,” and budgeting software in a subreddit about becoming financially independent. There are plenty of case studies that can prove it.

Reddit 115

Reddit CPC CPM Cost 115

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 104

Twitter Tourism Travel Education 104

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How did you get involved in social media?

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .

Case Study 131

Case Study ROI Social Media Team 131

Sprout Social

AUGUST 24, 2022

Social was an overlap of all the things I loved and studied: Photography, video and communications.”. Business-to-business (B2B) vs. business-to-consumer (B2C) : Social media managers who work in-house for businesses that market to consumers or businesses who market to other brands. But then I discovered social.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Social Media Strategies Summit

NOVEMBER 28, 2022

According to Think With Google, 87% of shoppers say it’s important to know they got a good deal when choosing a brand or retailer to purchase from, while 53% say they always research before buying to ensure they make the right choice. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. B2B clients aren’t looking to make impulse purchases, so display advertising is generally regarded as a suboptimal way to reach them, usually used for remarketing audiences.

B2B 59

B2B Advertising Examples Hosting 59

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. digidotcom.

Company 149

Company Twitter Software System 149

Webbiquity SMM

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Earnest B2B ). Earnest B2B ). Earnest B2B ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Includes a downloadable “B2B Creative Playbook.” Lead Ads Playbook.

Curation 167

Curation List Automotive Real Estate 167

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Retailers are the biggest spenders on display ads, accounting for 21% of total spending. MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Apparel 236

Apparel iPad Mobile Loyalty 236

Convince & Convert

MAY 29, 2018

Internet Retailer ]. Internet Retailer ]. But our experience with data and case studies of successes and failures indicate that advertising gives you a much better chance of success because of three major factors. And video drives business: Viewers are 85 percent more likely to purchase a product after watching a product video.

Platform 150

Platform Campaign Video YouTube 150

Convince & Convert

SEPTEMBER 20, 2010

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. It would be very cool to do an in-depth, perhaps ethnographic study on this Twitter-style. It would be very cool to do an in-depth, perhaps ethnographic study on this Twitter-style. population).

Social Media 159

Social Media Statistics Strategy Research 159

Myrland Marketing

APRIL 6, 2010

I’ve spent the past 2 years studying the Social Web in depth, even going through Certification last year because of my passion for this area. The question had to do with a recommendation for the most effective online social network for lawyers. I will share my answer with you here in case you are working through the same thought process.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Hootsuite

JUNE 27, 2022

In fact, 65% of TikTok users agree that professional looking videos from brands feel out of place or odd on TikTok, according to research TikTok conducted with Flamingo (Marketing Science Global Community and Self-expression Study 2021). Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

CSR 137

CSR Social Media Strategy Consultant 137

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. Consumer goods social media resources.

Tourism 113

Tourism Facebook Travel Education 113

Sprout Social

APRIL 13, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. into the evening. Want to see it in action?

Instagram 121

Instagram Tourism Travel Education 121

Convince & Convert

FEBRUARY 25, 2010

And it gets to something a lot of retailers struggle with — how do I make remarkable content when I'm just reselling someone else's stuff. And while not every retailer is quite as niche as ThinkGeek, *every* retailer can and should add their own spin on the products they sell. Obviously, ThinkGeek has personality.

Social Media 117

Social Media Case Study Strategy Study 117

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. In fact, the study found that customers who received any kind of response from a brand rep were willing to spend more with the company in the future. Lead with values.

Examples 145

Examples Company Social Media Apparel 145

Convince & Convert

AUGUST 26, 2015

Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. Most agency email subscribers are B2B clients, and they already receive so much email from agency account managers, projects managers, and creatives that they would need a very compelling reason to read any more agency email.

Case Study 60

Case Study Study Marketing B2B 60

agora pulse

MARCH 1, 2021

Shopify recently analyzed data from 37 million social media visits that led to 529,000 orders, and uncovered some interesting data points,” according to Retail Dive. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Case studies. How to Generate Leads Through Social Media. Interviews.

How To 174

How To Hashtag LinkedIn Newsletter 174

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? The types of photos women post most frequently are described in the study as “affectionate,&# such as pictures of family gatherings or friends hanging out and having a good time. Social Media Facts & Figures for B2B Sales by Inside View.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. To really do so.

FAQ 137

FAQ Content Consultant Social Media 137

Pixlee

FEBRUARY 8, 2018

Consumers expect personalization today and a recent study by the Data & Marketing Association indicated that 70% of brand marketing investments are driven by the need to provide it. Email personalization is key to success in 2018. Email marketing is just as vital as ever to the success of brands.

Marketing 42

Marketing Hubspot Retail B2B 42