Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Also, look at the channels they use to distribute their products, such as retail stores, online marketplaces or direct-to-consumer sales.

Analysis 102

Analysis Sentiment Marketing How To 102

Social Media Strategies Summit

AUGUST 11, 2022

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. With that in mind, in this article, we’re going to take a look at 10 of our favorite brand community examples and the insights we can learn from them: 1. Image source.

Examples 228

Examples Communities Brands Forums 228

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. It might be surprising to see that software and tech had a large number of engagement times on Twitter.

Twitter 102

Twitter Tourism Travel Education 102

Firebelly

NOVEMBER 15, 2012

We know retailers that monitor complaints for their competitors, then offering those customers immediate help. This is a major issue for retailers who have thousands of locations. . But not so much for airlines, phone companies, B2B companies and retailers. . The Oracle Debacle. Happy Endings & Lessons Learned.

Social Media 241

Social Media Hotels Retail Airlines 241

Keyhole.co

SEPTEMBER 17, 2020

Sprout offers a free trial for new users so they can take the software for a test run and see if its processes and interface are the right choice for their brand. Oktopost is a social media scheduling tool that focuses more on the B2B industry, helping big businesses to manage their online presence in a way that really engages their audience.

Social Media 111

Social Media Tools Price Social Media Management 111

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Read about how social media listening can increase customer advocacy for more.

Exercises 69

Exercises Metrics B2B Social Media 69

agora pulse

NOVEMBER 4, 2020

Showing an ad featuring a dog in the Dog Owners subreddit is an excellent choice, as is showing B2B solutions in “small business,” rosacea-friendly makeup in “sensitive skin,” and budgeting software in a subreddit about becoming financially independent. Target your audiences with subreddit ads.

Reddit 115

Reddit CPC CPM Cost 115

Keyhole.co

JANUARY 17, 2023

Start with a free trial to test run Keyhole’s software before diving in with a full account for your brand and your social media team. Sprout offers a free trial for new users so they can take the software for a test run and see if its processes and interface are the right choice for their brand. View more pricing options here.

Social Media 52

Social Media Tools Price Social Media Management 52

Buzz Marketing for Technology

MARCH 30, 2010

Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. In reality few have them – some retail firms I have spoke to have them, luxury goods firms typically have them but its rare for a technology firms to have them? So do you have buyer personas at your company?

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Kikolani

AUGUST 24, 2012

10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right. The Smart Freelance Writer’s Guide to Raising Rates – Learn how to negotiate, plus a software that makes me tens of thousands of dollars monthly. Business / Career.

Mashup 117

Mashup Resources How To Remix 117

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers.

Company 149

Company Twitter Software System 149

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. B2B clients aren’t looking to make impulse purchases, so display advertising is generally regarded as a suboptimal way to reach them, usually used for remarketing audiences.

B2B 59

B2B Advertising Examples Hosting 59

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Organizations evaluated, bought, and deployed software that everyone was supposed to use. I like the way that you phrase that. Enterprise 1.0

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

MARCH 15, 2012

This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. good friend Cindy Kim , Head of Social Media for JDA Software.

Software 118

Software Education Team Social Media 118

ProBlogger

JULY 16, 2014

I used to be a freelance blogger, but one of my clients, WorkflowMax – a cloud-based project management software for service businesses – offered me a full-time position as a blogger, I jumped at the chance. The type of marketing software a company uses can also provide a clue as to their content needs. I’m Steff.

Applications 43

Applications Tips Sample Samples 43

Sprout Social

MARCH 30, 2022

Industry spotlight: Computer software. B2B social media strategy has always been a tough nut to crack, but last year computer software brands stepped up their game in a major way. Software purchases are complex, multi-step processes. Industry spotlight: Retail. On average, the industry attracted a whopping 4.8K

Industry 115

Industry Social Media Sports Metrics 115

agora pulse

APRIL 28, 2020

Mike Gingerich is president of Digital Hill, a Web development and software firm, and a partner in the FinTech startup, Visionfinancialmarketing.com. He is the founder of Social Chefs , a company providing social media marketing training for customers in the B2C and B2B space. About Mike Gingerich.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

APRIL 13, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. It might be surprising to see that software and tech had a large number of engagement times on Instagram.

Instagram 121

Instagram Tourism Travel Education 121

Sprout Social

JULY 6, 2022

How to master social media for retail and win more customers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 5 stats for social media marketers in the software industry. Consumer goods social media resources.

Tourism 112

Tourism Facebook Travel Education 112

Oktopost

MAY 20, 2019

A CDP is a software package that creates a centralized hub for (mostly first-party) customer data. Naturally, in today’s digital eco-system, where software providers are extremely concerned with staying innovative and relevant there is a lot of overlap. For retailers, the benefits of CDPs are probably readily apparent.

Data 110

Data Platform B2B Marketing 110

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Retailers are the biggest spenders on display ads, accounting for 21% of total spending. MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Palo Alto Networks created a new software that any IT department would be interested in. link] #socialmedia #socialresponsibility Brian611 great post Anne! All rights reserved.

CSR 137

CSR Social Media Strategy Consultant 137

Oktopost

JUNE 25, 2019

However, when you’re talking about long-term, high-value purchases like B2B software , it’s not only possible — it may be the smartest direction to take your marketing efforts. This is a key indicator of growth and profit for B2B companies. We call this strategy Account-based Marketing (ABM). How Does ABM Work?

Marketing 101

Marketing B2B ROI Conference 101

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Most b2b websites are still static and one-dimensional. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Techipedia: Tamar Weinberg

MARCH 24, 2010

For instance, I rarely talk about software.) Dharmesh Shah Dharmesh Shah is the founder and CTO of HubSpot , a software company that focuses on Internet Marketing. Mark O’Neill Mark O’Neill is a freelance writer who serves as the managing and publishing editor of successful software blog MakeUseOf.

Influencer 278

Influencer How To Press Release Blogger 278

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

DECEMBER 1, 2015

Other than the nonprofit/education sector, retail & ecommerce have the highest level of social media engagement (people love their fashion and food brands), followed by manufacturing. MarketingSherpa ). MarketingSherpa ). Put your customers’ needs an interest first. SocialTimes ). MarketingCharts ).

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

FEBRUARY 2, 2012

Eric, I’m sure you saw this news as well, being in the social media software space yourselves. That’s something you can do really easily as a retailer or as a CPG brand. One of the retail clients that we work with has, I think, over 950,000 Facebook fans at this point. Jay: Absolutely. Taulbee: It could happen.

Social Media 116

Social Media Committee Team Questions 116

Convince & Convert

SEPTEMBER 20, 2010

years because of Twitter I have been able to turn my business form mostly wholesale to mostly retail. years because of Twitter I have been able to turn my business form mostly wholesale to mostly retail. I will tell you in the past 1.5 Half the work for twice the pay. link] Ellen Cagnassola Jay This is great reassuring info.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

FEBRUARY 9, 2012

Eric’s Social Media Stat of the Week: 91% of Big Online Retailers are Using Free/Cheap Social Media Tools. Eric: So, Argyle has done some research in the social media marketing practices of online retailers, which is a core segment for us and just an interesting segment in general. B2B teams tend to be more spread out.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

Eric’s Social Media Stat of the Week: 91% of Big Online Retailers are Using Free/Cheap Social Media Tools. Eric: So, Argyle has done some research in the social media marketing practices of online retailers, which is a core segment for us and just an interesting segment in general. B2B teams tend to be more spread out.

Company 112

Company Retail iPad Google 112

Convince & Convert

APRIL 8, 2010

link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. I know you have to pay for WiFi on the iPad, but what if you have wireless at your home? Does the iPad connect to it? You have to pay for WiFi, e-books, itunes downloads, apps? link] Ally E. All rights reserved.

iPad 136

iPad Content iPhone Wireless 136

Sprout Social

MAY 10, 2022

But it also has additional features popular for businesses, including B2B brands. This could be valuable when you need to send a customer an expiring code or if you’re a B2B business sending confidential paperwork. The software integrates with your social messaging apps to provide customer support and sales outreach at scale.

Marketing 96

Marketing SMS Instagram Activities 96

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases.

Review 200

Review Tools Social Media Klout 200