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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Remember the days back in 1999-2000 when everyone was trying to get a banner ad on the homepage of Yahoo!

Feed 264
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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Google, Yahoo and Bing aren’t the only places people go to look for information. Perform competitive and market research. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Expand your online presence. Social media isn’t all about you, of course.

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What Do You Know? Examining the Big 4 Online Answer Sites

Convince & Convert

From a market research perspective, this means that you’ll focus on the people that have been asking questions concerning your industry and your niche market. The way Yahoo! As an incentive to ensure that answers are accurate and free of spam, Yahoo! The driving force in Q&A is similar to Yahoo!

Sites 117
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279
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The Essentials of B2B Search Marketing

Oktopost

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Business buyers spend 27% of their time independently researching potential purchases online. What is B2B Search Marketing?

B2B 118
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17 Content Marketing Trends to Keep an Eye On

Writtent Blog

87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. In all honesty, I did not see this coming, but the research is there to support it. After Yahoo! Social Media Reigns King. Image source. Or more accurately, by 6%. eNewsletters Top Blogs.

Trends 95
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Why Twitter-loving PRs shouldn’t forget Facebook

Danny WhatMough

Now there is more interesting research out which adds yet another subplot: according to Compete , Facebook has passed Google to become the top source for traffic to major portals like Yahoo and MSN, and is amongst the leaders for other types of sites too. And it’s not the no-go area for B2B companies that it was in the past.

Twitter 68