Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88

Pam Moore

NOVEMBER 14, 2017

It's our most popular service for startups up to Fortune 10 brands in both B2B and B2c markets. Register for webinar now-> Register for Webinar. This is a value packed webinar offering tangible advice and strategies. Webinar Title: “Audience Marketing 101: Why, What and How to Stomp the Competition in 2018”.

Training 158

Training Marketing Small Business ROI 158

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

B2B 118

B2B Eventful Marketing Conference 118

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Pam Moore

SEPTEMBER 18, 2017

Register for my free webinar “Content that Converts” . Join my FREE live webinar “ Content that Converts.” ” I am hosting a FREE Live Training Webinar on Thursday, September 21st at 2pm et. Webinar Title: Content that Inspires, Connects and Converts . Register for the webinar now.

Content 162

Content Training How To ROI 162

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124

Data B2B Notification Team 124

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. Thoroughly research each segment to customize your communication, providing them with tailored cadences that resonate with their specific needs, attracting them to your product or service.

B2B 131

B2B Education Meeting Engagement 131

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Share this on Mixx. Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. However, the most advanced programs see higher benefits in many vital areas.

B2B 140

B2B Research Influencer Marketing 140

Social Media Marketing

MARCH 1, 2010

In contrast to the common perception of social media as inherently “social” or interactive, study participants using social media for business were much more likely to use resources which don’t require interaction, such as webinars and podcasts (67%) or reading product reviews (63%), than they were to participate in online discussions (29%).

B2B 159

B2B Study Social Media Small Business 159

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company.

B2B 198

B2B Social Media Marketing Survey 198

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

Examples 62

Examples B2B ROI CPA 62

Convince & Convert

OCTOBER 23, 2011

On Thursday October 27, join me and my friends at Argyle Social for a valuable (yet free) Webinar that puts some of the big questions about social media timing under the experimental microscope. (at least on weekdays). Register here. We’ll dispel some myths , and probably create a few new ones. The Right Answer is No Answer.

B2B 117

B2B Patterns Statistics Analysis 117

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar.

Engagement 60

Engagement Case Study Tips Discount 60

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

B2B 152

B2B Social Media Metrics Study 152

Webbiquity SMM

SEPTEMBER 26, 2017

Do a bit of research and add the name of the CEO of each potential company you want to reach to your list. Add Webinars. Webinars can be a powerful tool to generate new leads and keep them engaged with your company. Author and entrepreneur Neil Patel brought in 518,399 visitors and 16,394 leads by offering webinars.

LinkedIn 186

LinkedIn How To CPA B2B 186

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. To check out the full webinar click here. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences.

Yammer 60

Yammer Buy Social Networking Report 60

Sprout Social

MARCH 12, 2024

When doing research for this article, no brands were willing to speak about their approach to this year’s election—suggesting brands are tired of being burnt by the harsh political limelight. Check out our communications plan templates and webinar. Looking for help maximizing your brand protection strategy this election year?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Pam Moore

SEPTEMBER 19, 2017

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Watch this video and grab your seat to my webinar , “ Content that Converts ” and learn how you can create content that works for your business even when you're not working! Grab your seat right now.

Content 164

Content Training ROI Compete 164

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. According to our research, yes. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. This is where employee advocacy comes in. Does Advocacy Posting Vary by Industry?

Trends 69

Trends B2B LinkedIn Training 69

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Add this to Mister Wong.

B2B 102

B2B How To Technorati Case Study 102

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Register for a webinar , a seminar, or a newsletter. It builds our blog readership, our email list, our webinar attendance. They’re not much different.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. For the Influencers – we like to use the same content we have for the consideration stage – webinars, live events, virtual events and so on.

Types 255

Types Content Case Study Press Release 255

Sprout Social

MAY 25, 2022

This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. And your CRM platform should be a top priority.

Team 110

Team B2B Platform Analytics 110

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more! In a world of automation and robots… be the HUMAN! Are you busy navigating the bustling world of digital marketing and business development?

B2B 78

B2B Exercises Remix Team 78

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Keyhole.co

APRIL 2, 2024

For instance: “ Our current business objective is to build out our email list with 30% more pre-qualified leads, obtain 25% more free trial users, and generate 15% more subscribers.” “ Our social media goals include: LinkedIn: Encourage virality with informative carousels and generate leads with webinar invitations. Here’s to your success!

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Pam Moore

OCTOBER 6, 2016

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. Would you like to become part of the natural conversation earlier in the customer research and buying process? If you answer no to this question, would you like to be?

Social Media 167

Social Media How To B2B Authentication 167

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss!

Social Media 117

Social Media NGO ROI Research 117

Convince & Convert

OCTOBER 30, 2011

Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. We uncovered a great many interesting factoids, and even some “non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant.

Facebook 156

Facebook Statistics B2B Apple 156

Ignite Social Media

APRIL 13, 2018

Given this research was taken in November, we suspect that more customers will become more wary of giving user data to Facebook in particular. If you want to continue learning more about chatbots and developing your brand’s chatbot strategy, REGISTER NOW for our upcoming webinar, How to Build an Effective Chatbot Strategy.

Strategy 98

Strategy Privacy Upcoming Class 98