Pam Moore

DECEMBER 7, 2017

How to use our 2018 content marketing editorial calendar template ( download now ). We must do our research and not only understand who our our audience is, but also know exactly what their needs are and how we can help them solve their most simple and even biggest life or business problems. What is content marketing? Call to action.

Template 167

Template Templates Trends Content 167

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 97

Research How To Marketing Price 97

Pam Moore

OCTOBER 8, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , 10 Reasons You Need Audience Marketing eBook, Content Calendar Template. The average buyer researches and consumes between 7-10 pieces of content before making a buying decision. What is a customer profile for b2b.

Template 78

Template Templates How To Training 78

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. User research User research examines what customers search for or where they turn for information during the buying process. Knowing their specific research topics allows you to address their pain points.

Examples 103

Examples Template Templates How To 103

Oktopost

JANUARY 11, 2024

It offers an array of capabilities, such as keyword research, keyword tracking, SEO optimization, and backlink analysis, to enhance website health and improve search engine rankings. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Pam Moore

JULY 22, 2020

A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). What is a Buyer Persona? . SoundCloud.

Strategy 78

Strategy Template Templates Marketing 78

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Send the buyer persona templates I mentioned in Tip #1 to your entire team. In a world of automation and robots… be the HUMAN! Are you busy navigating the bustling world of digital marketing and business development? Hustling to get the juiciest ROI from your efforts?

B2B 78

B2B Exercises Remix Team 78

Sprout Social

MARCH 12, 2024

When doing research for this article, no brands were willing to speak about their approach to this year’s election—suggesting brands are tired of being burnt by the harsh political limelight. Check out our communications plan templates and webinar. Looking for help maximizing your brand protection strategy this election year?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

JANUARY 25, 2022

Get started with customer journey map templates. And with the support of social media market research , they also help brands in other ways. Plus, keep reading for examples and templates to get started. But if you haven’t, then Xtensio’s template or HubSpot’s persona tool will be useful for you. Set your goals.

Examples 91

Examples Template Templates How To 91

Pam Moore

SEPTEMBER 9, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more. It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. What is a Sales and Marketing Conversion Funnel?

Conversation 78

Conversation Template Templates Marketing 78

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Beyond just optimizing existing processes, sales automation tools can allow for large scale personalization of your content and communications , which is a critical component of any B2B marketing strategy.

Tools 98

Tools Hubspot B2B Price 98

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Convince & Convert

DECEMBER 4, 2018

For instance, a COE around content marketing might bring together a team that creates content for sales, a video content team, a customer service team, and a research team, all to create a more efficient and effective content marketing engine for your organization. Respecting and engaging the expertise of these different disciplines is key.

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Class Meeting Resources Template 146

Sprout Social

JANUARY 3, 2022

When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 140

Data Social Media Sentiment Team 140

Pam Moore

DECEMBER 2, 2020

This requires research, planning, investment and time. Though you don't have to pay to setup your profile, you pay with your greatest asset, time. Also, “hopping onto” these platforms is not what brings you the positive return on investment you are seeking. Marketing Nutz Training and Consulting Can Help!

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

This requires research, planning, investment and time. The importance of researching your audience before you waste time on content or digital and social media campaigns. Buyer Persona Worksheets (editable worksheets for both b2b and b2c). Content Editorial Calendar Template. Episode Highlights. Need more help?

Social Media 78

Social Media Marketing Small Business Training 78

Oktopost

OCTOBER 24, 2022

Every employee spotlight is different, but it’s a good idea to come up with a basic structure or template to help create your posts. Remember that competitor research is one of the best ways to identify weaknesses in your own strategies. 5 Best Practices for Creating an Employee Spotlight. Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Pam Moore

OCTOBER 6, 2016

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. Would you like to become part of the natural conversation earlier in the customer research and buying process? If you answer no to this question, would you like to be?

Social Media 167

Social Media How To B2B Authentication 167

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??.

Strategy 131

Strategy Brands Hubspot Survey 131

Pam Moore

NOVEMBER 23, 2020

In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. I split the podcast into two sections. The first includes 5 things you should NOT do and the second includes 5 things you MUST do. Marketing Nutz Training and Consulting Can Help!

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Buyer Persona Worksheets (editable worksheets for both b2b and b2c). Content Editorial Calendar Template. I split the podcast into two sections. Audience Analysis Worksheet.

Training 78

Training Marketing Consultant Template 78

Hootsuite

JANUARY 4, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. This is also a powerful tool for competitor research. That means its 875 million members are primed for business discussions and purchasing research. use social networks as a primary source of information for brand research.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

MARCH 12, 2020

Use this toolkit packed with templates, cheat sheets and guides to help you cleanse and harness your social data, so you can push your strategy forward. It is the most prominent stepping stone on the path to purchase in every industry, including the B2B SaaS, internet and technology space. . Reach a higher state of marketing with data.

Data 101

Data Skills Meme Social Media Management 101

Writtent Blog

APRIL 3, 2013

She also offers workshops and coaching for in-depth and hands-on training, as well as a blog, templates, and other free resources. Use them to guide your research and help you craft better interview questions. Creating Buyer Personas Template from HubSpot. Ideal Customer Profiles vs. Buyer Personas from SocialMediaToday.com.

Resources 95

Resources Hubspot Content Template 95

Webbiquity SMM

FEBRUARY 10, 2011

The English is broken but the list of free template sources, like Wp Mojo , eBlog Templates and ThemeLab is excellent. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. WordPress Themes and Plugins. 31 Websites Where To Find Free HQ WordPress Themes by W3Mag.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Hootsuite

JULY 15, 2020

Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. We’ve created a free buyer persona template you can use to put it all together when you get to step five. Do thorough audience research. For B2B, also consider size of business and who makes purchasing decisions.

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Template Templates How To Tourism 145

Koka Sexton

OCTOBER 18, 2014

Prevailing over outdated selling strategies requires a dedicated investment in team-based prospecting, where members share information communally and gain valuable insights from each other during the research phase. For job changes, a response plan might inlude names of additional contacts and template InMails to establish a new connection.

Tips 96

Tips Template Templates LinkedIn 96

Hootsuite

JULY 8, 2020

Audience research will help you craft relevant content, messaging, and ads. Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. But good social media audience research will allow you to get into much finer detail. Social media audience research isn’t complicated.

Template 145

Template Templates Social Media How To 145

Pam Moore

SEPTEMBER 26, 2019

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. Would you like to become part of the natural conversation earlier in the customer research and buying process? Take Action: Download the Ultimate Content Calendar Template. .

Brands 60

Brands How To B2B Training 60

Writtent Blog

JULY 10, 2013

Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services. Source: Edison Research ). Source: Pew Research Center ). Source: Pew Research Center ). Source: Pew Research Center ). 41% of B2B buyers access content marketing through a smartphone.

Statistics 108

Statistics Mobile comScore Marketing 108

Buffer Social

FEBRUARY 21, 2018

This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company. Set up message templates. One handy feature of LinkedIn Groups is its message templates. Then, click on “Create Template” for the ones you want to customize.

Groups 109

Groups Groups LinkedIn Template 109

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more. Can Instagram be used for eCommerce?

Instagram 52

Instagram Meme Tips Marketing 52

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay. Repurpose your content.

B2B 244

B2B LinkedIn Strategy Marketing 244

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy.

B2B 131

B2B Content How To Statistics 131

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

B2B 98

B2B Social Media Tools Tips 98

Pam Moore

JUNE 2, 2017

Learn tools and strategies to conduct audience research even on a tight budget. 20+ years experience in B2B and B2c in varied industries across enterprise technology (hardware, software and services), beauty, education, risk management, real estate, manufacturing, ecommerce, franchising, hospitality and loads more.

Training 167

Training Communities Social Media Real Estate 167