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Which social media channels should your brand be present?

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According to the same research, most users spend at least 3 hours per day on social media, and 54% use those channels to research products and services they intend on purchasing. LinkedIn is also a great place to promote your business, especially if your target is a B2B audience. in the case of Boomers and 77.5%

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How to Plan Your Social Media Strategy for Better Engagement

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To answer that, you will certainly need some research regarding the right time to get people to see your posts. Most marketers automatically turn to Facebook and Instagram to distribute their content while many brands, especially those competing in B2B industries, are also utilizing LinkedIn. Another key factor is frequency.

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24 Tools Every Social Media Manager Should Use

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Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results. Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On, and others, directly linking social media actions to the impact on sales.