How are Those 2022 Predictions Working Out?
Direct Marketing Observations
MAY 13, 2022
With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. They also use both for research, which can then drive consideration, which in turn can drive a commerce-type activity, eventually. Social resets every day. It always has been.
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