Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The well-known social networks like Facebook, Twitter and Reddit account for, combined, on average, less than half of all social traffic. B2B Lead Blog ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Share this on Reddit.

B2B 101

B2B How To Technorati Case Study 101

Adam Sherk

DECEMBER 22, 2009

What types of stories gained traction (or were buried) on social news sites like Digg and Reddit? And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. There is a lot more that you can look at, but hopefully these 10 will get you pointed in the right direction.

Trends 167

Trends How To Digg Press Release 167

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. .&# Share this on Reddit.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JANUARY 24, 2011

sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Share this on Reddit. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Tweet This!

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 112

B2B Research Sentiment Marketing 112

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Have you ever wondered how many posts get published each day? Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Ignite Social Media

MAY 31, 2016

When we look at the channels that female and male millennials visit regularly, we see that the male audience is much more likely to visit the “micro-social networks” and/or messaging applications, such as LinkedIn, Reddit, WhatsApp, We Chat, Vine, and Yammer, than their female counterparts.

Yammer 60

Yammer Buy Social Networking Report 60

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Have you ever wondered how many posts get published each day? Over 1 million posts!

Strategy 60

Strategy Content Marketing Influencer 60

Ignite Social Media

NOVEMBER 23, 2020

eMarketer shared this report from IAB earlier this year (August 2020) that surveyed marketers on how long they planned to pause/cancel social media placements for their brands. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences? There’s no secret sauce for B2B all up. The short answer is yes.

Advertising 187

Advertising Social Media Tips B2B 187

Buzz Marketing for Technology

MAY 26, 2010

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Share this on Reddit. Creating Engagement in B2B Marketing A recent Cone Inc.’s

B2B 252

B2B eBook Marketing Aggregator 252

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Open, public social networks (e.g., LinkedIn, Facebook).

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

JULY 25, 2019

If you are famous, or at least have had some out-of-the-ordinary professional or life experiences, consider hosting an “Ask Me Anything” (AMA) thread on Reddit. Using the AMA feature on Reddit, you can receive questions from readers, interact with them, and engage in heated discussions on a wide range of topics.

Reddit 110

Reddit Instagram Questions Video 110

Webbiquity SMM

OCTOBER 16, 2012

Reddit and Tumblr are among the “youngest” networks, with half or more of users under 35 years old. Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Earnest B2B ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Buzz Marketing for Technology

MARCH 23, 2010

But in a recent survey by Forrester customers in every major industry preferred good customer service to price. It pays off in any industry (B2C or B2B) and it pays off handsomely! Share this on Reddit. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Social Media 211

Social Media Retail Loyalty B2B 211

Webbiquity SMM

JULY 12, 2010

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Twitter is probably the closest thing to a universal social media tool for business, while Facebook is huge in b2c, and LinkedIn is indispensable on the b2b side. Share this on Reddit.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Marketing Salary Survey: Social Media Marketing by Aquent. Social Media Facts & Figures for B2B Sales by Inside View. Just 63% put social media marketing on the list, though that was up from 51% in a similar survey done in early 2010.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Reddit and StumbleUpon drive the least engaged visitors. B2B Marketing Insider ). MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How are B2B marketers using social media differently from their B2C counterparts? ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. Share this on Reddit.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

SEPTEMBER 21, 2010

You may BE a winner; Survey says… [link] Chuck at Burns Eng’g I have been working with some brilliant folks at FRANK, (areyoufrank.com) and they have move Burns Engineering, a technical, instrument design and manufacturing organization into the realm of Social media. Thanks for the post, the reality check, the encouragement, and energy.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Track keywords, get alerts for brand mentions, and find key influencers across Facebook, Twitter, YouTube, Instagram, Reddit, Vine, and blogs. 20: The Four Best Online Survey Tools. #21: 58% of consumers follow brands on social media. 26) ShareTally.

Social Media 207

Social Media Tools Sample Samples 207

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. More than 1.5 are shared on Facebook daily.

Research 191

Research Social Media B2B Statistics 191

The Way of the Web

APRIL 10, 2011

The first was a study by ForeSee Results , which showed that 1% of website referrals came direct from a social networking url, and that’s after a survey of 188 websites and over 295,000 responses from individual consumers. The networks included ranged from Facebook and Twitter to the likes of Foursquare, Scribd and Meetup.

Social Networking 34

Social Networking scribd Foursquare Retail 34

Webbiquity SMM

AUGUST 26, 2010

4 Tips for B2B Marketing on Facebook by Mashable. Do your research (particularly for b2b marketing) and pursue audience quality over quantity. Share this on Reddit. Does Facebook Work? by iMedia Connection. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Advertising 215

Advertising Facebook Marketing B2B 215

Techipedia: Tamar Weinberg

APRIL 28, 2010

This makes me wonder about such brands like Dunkin’ Donuts and their Fan of the Week, which they advertise on their wall (still a contest), or Adidas Originals who are currently promoting a survey on the Wall, with the participation being a sweepstakes. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Facebook 277

Facebook Issues MySpace Privacy 277