Oktopost

DECEMBER 5, 2022

It also takes up more valuable real-estate on the front page of Google. That number is likely to be much higher for B2B influencers. Maintaining a good reputation on social media and engaging with the audience means that when a potential lead researches your brand online, they will find you trustworthy.

SEO 115

SEO Social Media Reputation Real Estate 115

Pam Moore

SEPTEMBER 3, 2020

A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). What is a Buyer Persona? .

Template 78

Template Templates Video Avatar 78

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” And it’s not only Google.

Directory 196

Directory SEO B2B Real Estate 196

Pam Moore

OCTOBER 8, 2020

The average buyer researches and consumes between 7-10 pieces of content before making a buying decision. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. They are as follows: Step 1: Do your research . What is a customer profile for b2b.

Template 78

Template Templates How To Training 78

Sprout Social

AUGUST 22, 2019

While businesses of all shapes and sizes can benefit from a smart social presence, the importance of social media for real estate really can’t be overstated. Here’s a brief snapshot of the report’s findings: 77% of realtors actively use social media for real estate in some way, shape or form. Real estate marketing tools.

Real Estate 110

Real Estate Social Media How To Instagram 110

Sprout Social

SEPTEMBER 30, 2022

This process may sound like you’re on the verge of stalking, but it’s actually just research and it serves as a foundation for forming the relationship you want. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

Tips 133

Tips Authentication LinkedIn Groups 133

Pam Moore

SEPTEMBER 9, 2020

It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C).

Conversation 78

Conversation Template Templates Marketing 78

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Business buyers spend 27% of their time independently researching potential purchases online. What is B2B Search Marketing?

B2B 118

B2B Marketing SEO Engineering 118

Pam Moore

NOVEMBER 23, 2020

Buyer Persona Worksheets (editable worksheets for both b2b and b2c). Why you must not “fake it until you make it” and instead get the necessary 3rd party help if needed. Supporting Resources: How to Get Your Social Media Budget Approved (ebook). Audience Analysis Worksheet. Content Editorial Calendar Template. Need more help?

Training 78

Training Marketing Consultant Template 78

Convince & Convert

JUNE 1, 2014

I remember the simultaneous real estate and stock market collapses in 2008 putting that plan on indefinite hold, resulting in me starting a new consulting firm. Some of this may be slightly out of sequence, but I’m old and on a plane. I remember debuting my bottle opener business cards at that event – a trademark to this day.

Twitter 167

Twitter Marketing Conference Consultant 167

Pam Moore

NOVEMBER 23, 2020

Marketing Nutz Training and Consulting Can Help! Need help launching a new product or service?

Training 78

Training Marketing Consultant Template 78

Diva Marketing Blog

JUNE 10, 2009

Currently conducting a research study of the Fortune 500’s use of social media across 8 channels, which will be featured in my new blog series “Will They Stay or Will They Go?” We service clients of all sizes in both the B2B and B2C spaces. Carol Flammer mRelevance Atlanta Real Estate Forum @AtlantaPR @mRELEVANCE 1.

Social Media 53

Social Media Real Estate B2B WordPress 53

Hootsuite

DECEMBER 1, 2022

LinkedIn is well known as the social network of choice for B2B marketers. Following or researching brands and products: 26.9%. And, of course, LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation. But on LinkedIn, business networking is the name of the game.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Jon Loomer

JULY 23, 2019

However, what I love about these is that they provide a great focus point, and more links to training resources, case studies, and Facebook research on various topics. A very basic page, this also has a downloadable guide with research on the auto insurance industry. Includes a downloadable “B2B Creative Playbook.”

Curation 167

Curation List Automotive Real Estate 167

Buffer Social

JUNE 16, 2016

Grant Gurewitz , Zillow – Developing a report of summer housing trends for real estate professionals. Scott Caldwell , Skills Development Scotland – Developing our B2B social media marketing strategy. What social media managers are working on right now (the complete list).

Social Media 40

Social Media Social Media Management Project Marketing 40

Writtent Blog

JULY 9, 2013

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. B2B Marketing Trends Survey 2012 Report. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks.

Case Study 105

Case Study Study Research Report 105

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. Is this based on your experience or is there research to prove this? I'd love your thoughts.

Social Media 117

Social Media Strategy Social CRM Company 117

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. 7 Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. Facebook Stats, Facts and Research. It’s approaching one billion users worldwide.

Tools 195

Tools Tips Facebook Real Estate 195

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

DECEMBER 1, 2015

Here are five key takeaways from the research below. Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. Social media needs to be part of an integrated strategy. Your best influencers are often your own employees (but train them).

Social Media 100

Social Media Social Networking Real Estate CPC 100

Rebekah Radice

APRIL 6, 2015

It’s easy to see that whether you’re looking for B2B or B2C connections, LinkedIn is the place to be. Click on Groups and then “Groups Directory” to research featured groups that offer content you find interesting. You’re both in the real estate industry and two incredible go-getters. . Join a group.

LinkedIn 135

LinkedIn Real Estate How To Groups 135

Kikolani

JANUARY 16, 2011

This is better than just using an outside service to update your page or a simple status update because the Link option takes up the most real estate on your page and in your fans’ news feeds. I don’t know of any resources off the top of my head that would help, but I will research it and get back to you!

Questions 167

Questions WordPress Postrank Blogger 167

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Sprout Social

JULY 10, 2019

B2B brands like Zapier might not seem like they have much to gain from Instagram, but manage to use their platform to show off the brand’s human side. Despite being only 150 characters, your Instagram bio is invaluable real estate. Having to worry about posting in real-time can be a pain.

Instagram 109

Instagram Strategy How To Marketing 109

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Allow Your Customers to Express Themselves The company also devotes a lot of website real estate (and effort) to encouraging their fans to share their enthusiasm for everything geek.

Social Media 117

Social Media Case Study Strategy Study 117

Kikolani

NOVEMBER 29, 2010

Her latest posts include Brand Naming Online , Using Gmail Search for Keyword Research and Inspiration , and 3 Obvious Truths I Cam to Understand When Creating and Promoting My Projects. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. Aaron Wall answers the question. This in-depth article is the best I’ve seen on PageRank.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

agora pulse

AUGUST 19, 2020

Additionally, competition is tough, and writers must now research hard and write skilfully to outrank other sites. Whether you’re paying an inhouse writer or outsourcing, you will need to budget for a well-researched, original piece of content. Creating content is costly . Great content isn’t cheap. Reasons Against Curating Content.

Curation 130

Curation Content Curata Flipboard 130

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Expert’s Guide to Keyword Research for Social Media (WordStream): This really interesting guide discusses how you can benefit from diverse keyword research strategies, which you’d think is for PPC and SEO only. 74 B2B Link Building Queries for B2B SQO Link Prospecting (Ontolo): B2B websites need link profiles too.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

JANUARY 12, 2016

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department. In This Episode. Transcript. We need to capture that.

B2B 60

B2B Social Media eBook Consultant 60

Webbiquity SMM

MARCH 11, 2013

Marketing Research Chart: Does your organization have an inbound strategy? Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM).

SEO 192

SEO Paid Search Engineering Reputation 192

Convince & Convert

MARCH 16, 2010

A new Pew Research study shows only 8% of U.S. JulianneKrutka Real estate agent with Coldwell Banker Residential Brokerage in Westfield MA and an avid Social Media FAN!! Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. Have a great day! I appreciate it.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

AUGUST 26, 2010

4 Tips for B2B Marketing on Facebook by Mashable. As P&G’s General Manager for Interactive Marketing and Innovation, Ted McConnell, remarked with characteristic flair, ‘what in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?’&#

Advertising 215

Advertising Facebook Marketing B2B 215

Writtent Blog

JULY 16, 2013

If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. It’s Free Market Research. Everyone Loves Blogs.

Sysomos 88

Sysomos Hubspot SEO ROI 88

agora pulse

OCTOBER 19, 2016

You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? A financial firm can discuss Trump’s financial promises or a real estate agent can discuss Trump’s property portfolio. Take the trending subject of Donald Trump for example.

Social Media 60

Social Media Content Marketing Real Estate 60