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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

The fact is, both tools can do the job pretty well (hence their popularity). If your company or agency is weighing a decision on selecting a PR and social media monitoring and management tool (or perhaps making a change), here are five areas of comparison you may find helpful. And people can reasonably hold different opinions.

Vocus 185
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20+ Cool Social Media and Web Tools

Webbiquity SMM

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Cool Web Tools.

Tools 188
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Understanding the Value of Social Media Data

Buzz Marketing for Technology

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are.

Data 198
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. . This category can also include metrics like blog visitors and RSS / email subscribers. Tweet This!

SM2 187
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). So we need to buy Radian6 or Argyle Social or Involver.” Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Listen Now. Eric: Yeah.

B2B 121