Oktopost

APRIL 30, 2020

In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. It is also the top social media platform for B2B lead generation by far. But the need to communicate, collaborate, and network persists. .

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. Your customers might hold back on a survey that’s going directly to you, but on social media, they’re posting their thoughts as they come.

Social Media 115

Social Media Sentiment Survey Marketing 115

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. FIR Presents Inside PR 375: During a crisis, don’t leave your customers in the dark.

B2B 187

B2B Collaboration Consultant Flickr 187

Sprout Social

NOVEMBER 2, 2023

Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps.

Examples 103

Examples Template Templates How To 103

Hootsuite

MARCH 11, 2020

Note: Much of the research and data provided by LinkedIn and other survey organizations are presented in the gender binary. It’s part of the reason why 58% of B2B marketers prefer LinkedIn ads compared to other social organizations. Another reason could be that 80% of B2B leads generated on social media come from LinkedIn.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Buffer Social

JANUARY 16, 2018

About the State of Social Media survey and data. For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. — The data: Who took part in the survey? For this report, we surveyed over 1,700 marketers from businesses of all sizes. Company size. 13 percent: 11-25 people.

Report 111

Report Data Social Media Research 111

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. According to a recent survey , the average sales rep spends just over a third of their work hours actually prospecting, meeting, and following up with leads. Freshsales by Freshworks.

Tools 98

Tools Hubspot B2B Price 98

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Mindjumpers

APRIL 14, 2011

Earlier this year, they also released the report called “The State of Corporate Social Media 2011”, which presents and analyzes the results of an extensive survey the company has conducted with corporate social media practitioners. The Corporate Social Media Summit 2011.

Social Media 215

Social Media Conference Report Upcoming 215

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. FIR Presents Inside PR 375: During a crisis, don’t leave your customers in the dark.

B2B 100

B2B Consultant Collaboration Flickr 100

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. your influencer’s.

Influencer 106

Influencer Marketing Collaboration ROI 106

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . This present approach has a better chance of converting an audience into leads. Visual presentations. … The best techniques include looking at Google-related searches. Case studies delving into a topic.

Comparison 145

Comparison SEO Curation Domain Name 145

Convince & Convert

OCTOBER 30, 2011

We uncovered a great many interesting factoids, and even some “non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant. View more presentations from Argyle Social. Social Timing Insights.

Facebook 156

Facebook Statistics B2B Apple 156

Convince & Convert

MARCH 11, 2016

Hands-on, direct experience gives content creators a rock solid foundation for presenting benefits (among other things). In B2B, this can be done by accompanying sales reps in the field, making initial sales presentations, follow-up presentations, and routine customer service calls. Lead with application benefits.

Conversation 60

Conversation Brands B2B Meeting 60

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Forrester’s consulting division did a survey of over 100 V.P. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.

Company 120

Company Instagram B2B Survey 120

Convince & Convert

APRIL 24, 2012

B2B companies are particularly suited for finding and producing statistically based content. The best way to get started is to create a survey and distribute it to your customer base. Take the survey results and create an insightful special report or whitepaper. Turn Your Customers into Stars.

Content 130

Content Case Study Marketing Survey 130

Webbiquity SMM

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. An inexpensive tool for converting PowerPoint to Flash web files, ideal for creating online presentations, Flash banners, photo albums, e-cards and more.

Tools 206

Tools Social Media Lithium Sysomos 206

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Kikolani

JULY 5, 2013

Please take a moment to fill out this survey. How Much Bloggers Charge to Publish Sponsored Content – Most bloggers surveyed (60%) charge fees to work with brands or publish sponsored content. Your Opinions Wanted. I would like to make Kikolani your favorite place to go for blogging advice! Your opinions are greatly appreciated!

Domain Name 128

Domain Name Marketing Embedding RSS 128

Twist Image

NOVEMBER 23, 2016

B2B, B2B, small, medium and large enterprises. Being disruptive in your industry means that you are doing something completely different from what you are presently doing, and the results are pacing at a better clip than your current business model. How good is your brand when it comes to disruption? It's everywhere. disruption.

Startup 40

Startup B2B Mobile Publishing 40

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share this on Mixx. Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

JANUARY 25, 2022

According to the Sprout Social Index, Edition XVII: Accelerate , 47% of surveyed customers believe that offering strong customer service on social media makes a brand stand out. The company’s customer journey map online tool is made specifically to create presentation-ready customer journey maps. Break it down: touchpoints and stages.

Examples 91

Examples Template Templates How To 91

Sprout Social

NOVEMBER 23, 2022

With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. If you’re encouraging employees to post more, your company page needs to be presentable.

LinkedIn 114

LinkedIn Tips Curation Training 114

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Also use it to track results and present the plan to your boss, teammates, and clients. Just look at Adobe.

B2B 98

B2B Social Media Tools Tips 98

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Get more from your presentations. Include a call to action at the end of the presentation or a link to learn more. Here are 20 ideas. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay. Don’t be pushy: 61%.

B2B 244

B2B LinkedIn Strategy Marketing 244

Adam Sherk

DECEMBER 22, 2009

And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. There is a lot more that you can look at, but hopefully these 10 will get you pointed in the right direction.

Trends 167

Trends How To Digg Press Release 167

Writtent Blog

JULY 3, 2013

Whether you’re in the B2B or B2C market, there’s a good chance you’ll see the best engagement if you match your campaigns to the times of the day when the typical worker engages with their email account: upon arrival to work, and before leaving. Did your results closely match the best practices presented by GetResponse or Experian?

B2B 89

B2B Newsletter Metrics Curation 89

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

Sprout Social

NOVEMBER 21, 2019

In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too. Maybe you’re able to emphasize a lower price point. Who’s running ads related to your business?

Research 97

Research How To Marketing Price 97

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Writtent Blog

JUNE 21, 2013

The article presents a list of 34 valuable content marketing reports that also include data on B2B and B2C trends, regional statistics, survey results and many other points. 8 Ways to Ease the Pain of Blog Commenting. Image credit: Not in HD. How to write a proper blog comment?

Comments 76

Comments Influencer Marketing Statistics 76

Buffer Social

NOVEMBER 14, 2016

One of the most surprising pieces of information we found from the survey is that just 21 percent of businesses listed customer support as a reason they use social media. — About the State of Social Media survey and data. For this report, we surveyed over 1,200 marketers (1,252 to be precise) from businesses of all sizes.

Social Media 40

Social Media Report Survey How To 40

Webbiquity SMM

JUNE 20, 2011

Michael Gray has written about which social signals the search engines use and Lee Odden has put together an outstanding presentation on how to use social media for SEO. With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media.

Social Media 205

Social Media ROI Social Networking Foursquare 205