article thumbnail

Why Transparency Matters in Social Media Management

Oktopost

Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts.

article thumbnail

Social Media Managers Are Necessary During a Crisis: Here?s Why

agora pulse

A social media manager is vital to every company, especially during a crisis. Social media managers, in particular, often are the first to be cut. Experienced social media managers can semi-double as public relations managers, customer service agents, and copywriters.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Hacking: How to Protect Your Account

Oktopost

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust.

article thumbnail

Scale up Your Advocacy Success with New Roles and Permissions

Oktopost

We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts , podcasts , webinars , and one-on-one sessions with our customers. So you probably already know the steps to successfully kicking off social advocacy (if you’re still not sure, click the links above!).

B2B 118
article thumbnail

How to Avoid a Social Media Crisis During COVID-19

Oktopost

With each new unanticipated twist being thrown your way, your social media management platform provider should have basic Social Media Crisis Management capabilities to help you prepare for any situation that may come your way. Social Inbox.

article thumbnail

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. million online sources.

article thumbnail

Your CEO Hired a New Social Media Agency? Here’s How to Partner With them and Not Get Fired

Pam Moore

If you work in any size organization as a social media manager, community manager, content manager, digital marketing manager or any type of role and have been shocked to find your superior(s) have hired an agency without you knowing, this podcast is for you. SoundCloud.