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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 14) #Socpharm Weekly chat on pharmaceutical marketing and social media. Great discussions. all archived and easily searchable. 2) #4change is a monthly tweetchat on how social media is helping to create change. 7) #Innochat A Tweetchat on innovation.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health. RT @jaybaer: Not sure which social media tools to use? All rights reserved.

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Let’s Talk Content Curation and Creation for Social Content

agora pulse

This price will rise if your sector is highly specialized (finance, legal, medical, pharmaceutical, etc). Fun social content fact: Almost 90% of B2B marketers say that repurposing existing content is more effective than producing new content in terms of time, costs, and results. Pros for Curating Content. Saves time.

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How to Start a Social Media Marketing Agency: Step by Step

agora pulse

If you’re in the pharmaceutical sector, for example, you should be attending relevant webinars to stay updated on the latest pharma news and protocols. This is true even for B2B companies where there is always a decision-maker. First, having a presence there is great for networking and brand awareness. Plan your marketing .