article thumbnail

Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Number of Nielsen households among them?

Klout 159
article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Men are also more likely to post videos as opposed to still images, oriented toward pop culture, sports, entertainment or politics. And much more.

Research 210
article thumbnail

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Then you can add an exact location by typing in the name of a country, state, region, city, postal code, address — even a Nielsen TV region or congressional district. Behaviors , which contain things like … B2B company size. Once you’ve entered a location, you can fine tune the radius that you’ll use to target.