Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Nielsen Visual IQ.

Software 101

Software Marketing Analytics B2B 101

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? How do social media marketing strategies in small businesses differ from those in larger enterprises? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. 75% of small businesses in the U.S.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

SEPTEMBER 21, 2010

Because I find that's a typical question for the small biz looking to get started. Neither were strong enough for the caliber projects I was working on but for a small business it's a good compromise. Neither were strong enough for the caliber projects I was working on but for a small business it's a good compromise.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 24, 2012

Erik Deckers advises against, among other social media faux paus, socialcasting, relying on a single network, or, interestingly, “Putting a B2B company on Facebook or a B2C company on LinkedIn…People go to Facebook to chat with family and friends, not to buy industrial adhesives. B2B Social Media Guides.

Social Media 190

Social Media Tips ROI Nielsen 190

Convince & Convert

SEPTEMBER 20, 2010

[link] Liana Miller Good read RT @swoodruff: Is Twitter for Business Even Worth the Trouble | Interesting thoughts from @jaybaer [link] [link] Patrick Garmoe Really agree with Scott and Bret. For small businesses, I think the benefits come in great chunks (with little benefit other than education in between).

Social CRM 145

Social CRM Twitter B2B CoTweet 145