article thumbnail

The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. million additional impressions – mostly from organic SEO and Pinterest – since the study period concluded.

ROI 60
article thumbnail

How Much Should You Pay Social Media Influencers?

Sprout Social

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. This is followed by customer opinions posted online at 66%.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

23 Outstanding Social PR Guides

Webbiquity SMM

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Are they still important for SEO? You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS.

article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. B2B Marketing and Social Media.

Research 210
article thumbnail

10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

A while back, Ryan shared his opinion on the future of SEO in a post-ChatGPT world in the post below. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Try Keyhole for free Author Bio Ramin Assemi is a B2B SaaS marketer with 10+ years of experience.

article thumbnail

10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

A while back, Ryan shared his opinion on the future of SEO in a post-ChatGPT world in the post below. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Try Keyhole for free Author Bio Ramin Assemi is a B2B SaaS marketer with 10+ years of experience.

article thumbnail

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. Marketers, we’re told, need to think like publishers.