Sprout Social

NOVEMBER 2, 2023

Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. Take a look at this simplified current state customer journey map from Nielsen-Norman. To really get to know someone’s purchase decisions and shopping processes, interview existing customers.

Examples 103

Examples Template Templates How To 103

Convince & Convert

DECEMBER 8, 2015

All signs in 2016 point to video that is quick, disposable, and omni-present. Rise of mobile video, per Nielsen. I eschew that and instead offer just one content marketing trend that I believe will massively disrupt the business in 2016. The 2016 Content Marketing Trend is Low-Res Video.

Trends 60

Trends Content Nielsen Marketing 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

JULY 22, 2014

You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. ” Guides to the Evolution of PR. ” Guides to the Evolution of PR. The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade. The Social Newsroom – How To Make It Happen by MindJumpers.

Press Release 217

Press Release Nielsen Blogger SEO 217

Mindjumpers

MARCH 28, 2012

According to an Accenture study of social media among B2B marketers, 31% of respondents said they need increased CEO conviction in order to make social media efforts more effective. At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. So, is your CEO present on social media yet?

Study 272

Study Activities Social Media Nielsen 272

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. link] Top ?

Brands 143

Brands Content Social Media Consultant 143

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram? Why should B2B brands be on Instagram? 4 B2B Instagram marketing examples we love.

B2B 123

B2B Instagram How To Marketing 123