Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country.

Klout 159

Klout Nielsen Influencer Social CRM 159

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. This is followed by customer opinions posted online at 66%.

Influencer 98

Influencer Social Media Nielsen Collaboration 98

Convince & Convert

FEBRUARY 17, 2016

Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). So what do you do now? How do you get your content seen, heard, and played? Increasingly, the answer is to work with influencers and advocates. People Are the New Media.

Influencer 60

Influencer Marketing Nielsen Case Study 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 145

B2B Survey ROI Metrics 145

Hootsuite

NOVEMBER 25, 2015

Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. times higher than Nielsen’s norms for online advertising.

Advertising 112

Advertising Social Media List Statistics 112

Convince & Convert

NOVEMBER 17, 2015

According to Walker, by 2020 customer experience will be more important than even price for B2B buyers. 47% of Americans trust advertising, according to Nielsen. How do you make purchase decisions today? Availability? Reputation? Before long, it will be Customer Experience. But what does it really mean?

Nielsen 60

Nielsen Authentication Price B2B 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

JANUARY 19, 2015

Nielsen says that advertising from companies is trusted by 47% of global citizens. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. Further, content from employees is often more trusted than content from the organization itself.

Trends 60

Trends Content UGC Marketing 60

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. Are you a B2B brand focused on marketers that work in technology?

Influencer 60

Influencer Brands Marketing Authentication 60

Webbiquity SMM

JULY 22, 2014

You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. ” Guides to the Evolution of PR. The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade. ” Quick Refresh on Untapped Opportunities for PR by Ishmael’s Corner.

Press Release 217

Press Release Nielsen Blogger SEO 217

Mindjumpers

MARCH 28, 2012

According to an Accenture study of social media among B2B marketers, 31% of respondents said they need increased CEO conviction in order to make social media efforts more effective. At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter.

Study 272

Study Activities Social Media Nielsen 272

Keyhole.co

AUGUST 10, 2023

According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Try Keyhole for free Author Bio Ramin Assemi is a B2B SaaS marketer with 10+ years of experience. User-Generated Content (UGC) Feature content created by your customers or fans. Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Try Keyhole for free Author Bio Ramin Assemi is a B2B SaaS marketer with 10+ years of experience. User-Generated Content (UGC) Feature content created by your customers or fans. Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. And much more. 40 percent of U.S. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram? Why should B2B brands be on Instagram? 4 B2B Instagram marketing examples we love.

B2B 121

B2B Instagram How To Marketing 121

Convince & Convert

APRIL 6, 2010

Sharing this with my readers, very well laid out! link] Top ? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Brands 143

Brands Content Social Media Consultant 143

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. Marketers, we’re told, need to think like publishers.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

SEPTEMBER 21, 2010

I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health. RT @jaybaer: Not sure which social media tools to use? All rights reserved.

Social Media 155

Social Media Strategy Radian6 SM2 155

Webbiquity SMM

JANUARY 24, 2012

Erik Deckers advises against, among other social media faux paus, socialcasting, relying on a single network, or, interestingly, “Putting a B2B company on Facebook or a B2C company on LinkedIn…People go to Facebook to chat with family and friends, not to buy industrial adhesives. B2B Social Media Guides.

Social Media 190

Social Media Tips ROI Nielsen 190

Buffer Social

AUGUST 9, 2016

Then you can add an exact location by typing in the name of a country, state, region, city, postal code, address — even a Nielsen TV region or congressional district. Behaviors , which contain things like … B2B company size. Once you’ve entered a location, you can fine tune the radius that you’ll use to target.

Advertising 40

Advertising Facebook URL Campaign 40

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. – [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. link] A must read for marketing executives.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 20, 2010

Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? Thoughtful post via @jaybaer w/ @ExactTarget research [link] RT @JasonFalls #B2B [link] Justin “Customers follow you on Twitter not to be informed, but to be interacted with.&# Well said, and I completely agree.

Social CRM 145

Social CRM Twitter B2B CoTweet 145