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Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Microblogging (i.e., Microblogging (i.e.,

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How are B2B marketers using social media differently from their B2C counterparts? ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

How do B2B social media marketing practices differ from B2C companies? National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. More than 1.5 are shared on Facebook daily.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

This makes me wonder about such brands like Dunkin’ Donuts and their Fan of the Week, which they advertise on their wall (still a contest), or Adidas Originals who are currently promoting a survey on the Wall, with the participation being a sweepstakes.

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