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48 Ways to Measure Social Media Success

Webbiquity SMM

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. Nine Blog Metrics.

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. Content syndication involves the actual publishing and sharing of content on social media platforms.

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Syndication And SEO: How To Leverage Syndication For Better Search Rankings

BeingOptimist

Syndication, a term often bandied about in content marketing, is not a new concept. Harnessing the power of syndication can potentially catapult your website’s search ranking to impressive heights. If you aim to master the intricacies of content dissemination, a b2b content syndication guide can be invaluable.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
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22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication.

Content 193
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Our clients typically look at a variety of metrics that great content can drive. These metrics fall into short and long-term categories. Total number of links and syndications achieved by the content. Social media penetration (total share numbers on-site and across syndication channels). Shares are our first key metric.

Strategy 150
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14 Things I Think I Think About Social Media

Convince & Convert

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Create a content ladder to leverage and syndicate your content. The reviews business will be transformed by geo-location. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged.