Oktopost

DECEMBER 5, 2022

It also takes up more valuable real-estate on the front page of Google. Social media is the ultimate authority metric — unlike on your site, you can’t control what people say about your brand on social media. That number is likely to be much higher for B2B influencers. Social media traffic.

SEO 115

SEO Social Media Reputation Real Estate 115

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

APRIL 20, 2021

Search Engine Optimization has long reigned as the key metric for evaluating a website’s ranking, but a significant change may already be underway. These metrics include the total amount of time they spend on the site, how many comments they leave, and whether they choose to share it on social media. What is User Engagement?

SEO 62

SEO Engagement Real Estate Metrics 62

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Top Metrics to Optimize Your Sales and Marketing Conversion Funnel in Each Stage .

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

SEPTEMBER 30, 2022

Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We Arias says the B2B brand uses Instagram and TikTok to create a window into the company and those who are behind Chili Piper. . “We Instagram and TikTok.

Tips 133

Tips Authentication LinkedIn Groups 133

Pam Moore

SEPTEMBER 20, 2020

Why engagement is a key metric and goal you should be driving on LinkedIn. Why you should be very careful when using automation on LinkedIn to drive engagement. How to tap into the power of the OPC (other people's content and community) for massive engagement.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Kikolani

JANUARY 16, 2011

This is better than just using an outside service to update your page or a simple status update because the Link option takes up the most real estate on your page and in your fans’ news feeds. Question: What are the metrics to focus on when “sales leads&# are the goal for your blog? B2B and B2C?

Questions 167

Questions WordPress Postrank Blogger 167

Hootsuite

JULY 24, 2023

They also know to be the best, you need the best social media tools for real estate agents. To keep up with the digital rat race, you’ll need a kitted-out toolbox full of social media apps for real estate agents. Here are ten must-have capabilities real estate marketers look for in a social media tool.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Webbiquity SMM

DECEMBER 1, 2015

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Waxing UnLyrical

MAY 27, 2016

Her expertise encompasses public affairs, media relations, social media and digital communications in both B2B and B2C communications in various sectors, such as government affairs, nonprofits, real estate and industrial manufacturing.

Social Media 125

Social Media Wikimedia Real Estate Case Study 125

Sprout Social

JULY 10, 2019

B2B brands like Zapier might not seem like they have much to gain from Instagram, but manage to use their platform to show off the brand’s human side. Of course, we recommend that you go beyond base-level metrics with the help of Sprout Social (but more on that later). Decide on your brand creatives. Craft a compelling Instagram bio.

Instagram 109

Instagram Strategy How To Marketing 109

Webbiquity SMM

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. Social Media Metrics and ROI. The Social Media Metrics That Truly Matter by iMedia Connection. B2B And A Resistance To Video Marketing by B2Bbloggers. • How much buzz do I have vs. competition/trend? • How do they feel about us vs. the competition?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Writtent Blog

JULY 9, 2013

B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine. While the survey naturally includes a deep look at how companies are approaching content curation , there’s plenty of other insights that make it well worth any B2B or B2C marketer’s time.

Case Study 105

Case Study Study Research Report 105

Convince & Convert

JUNE 11, 2010

But I believe the real epidemic is Instant Gratification. Which is exemplified in our credit and real estate crisis. People think the sense of entitlement in the younger generation is a problem. (I I like to believe it is perhaps just a lot of self esteem?) So yes thumbs up for Evolution of NOW. All rights reserved.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

JUNE 14, 2012

This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). They surveyed over 1,000 B2B and B2C companies worldwide. Listen Now.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Hootsuite

MAY 30, 2023

Facebook’s user metrics alone make it a great fit, since of the estimated 1 in 4 people currently experiencing a legal issue, half are Millennials. Creating educational content for B2B audiences in areas like contracts, commercial real estate, business setup, and related fields. Facebook You need Facebook.

Social Media 79

Social Media HootSuite Template Templates 79

Convince & Convert

SEPTEMBER 21, 2010

It takes up a lot less screen real estate that Tweetdeck, and I always use Tweetie when conducting my live, Twitter 20 interviews. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. link] jaybaer Thanks Dolly.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. This prompted Joost de Valk to write an awesome WordPress Blog Metrics plugin.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

agora pulse

AUGUST 19, 2020

76% of marketers said that organic traffic is the key metric they use to measure the success of their content. Fun social content fact: Almost 90% of B2B marketers say that repurposing existing content is more effective than producing new content in terms of time, costs, and results. (We will talk about that in a moment!).

Curation 130

Curation Content Curata Flipboard 130

Convince & Convert

MARCH 16, 2010

The lack of integrated metrics on Twitter may not be a big deal for personal users, but for corporations looking to embed Twitter into an integrated social CRM approach, it’s a gaping hole that is currently being patched by inefficient, home grown workarounds. corporations? a hole patched by [lame] workarounds. Have a great day!

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

MARCH 11, 2013

WordStream founder and CTO Larry Kim, slumming on an SEOmoz blog, presents five key insights gained from analyzing an enormous quantity of SEM data, including the average cost of keyword clicks by industry (in the b2b technology realm where we dwell, it ranges from $1.11 Search in A World Of Converged Media by MediaPost Search Insider.

SEO 192

SEO Paid Search Engineering Reputation 192

Writtent Blog

JULY 16, 2013

If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. Everyone Loves Blogs. It’s a Branding Tool.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Buffer Social

JULY 21, 2016

Even fewer B2B companies are on Snapchat. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc). Real estate app Movoto , for example, created this infographic pairing famous cities with their font personalities. Then, they used it to promote the post.

Types 40

Types Social Media Content Brands 40