Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Microblogging (i.e., LinkedIn, Facebook).

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

SEPTEMBER 15, 2010

blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. A real-time search engine that displays results from blog posts, articles, blog comments, microblogging sites (e.g.,

Tools 188

Tools Social Media CoTweet CoTweet 188

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. B2B Social Media Marketing Statistics. But why?

Research 191

Research Social Media B2B Hubspot 191

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. This prompted Joost de Valk to write an awesome WordPress Blog Metrics plugin.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Then, you use that number as a success metric for influence. Twitter Following a user and then unfollowing them before they have a chance to follow back. Or unfollowing them as soon as they follow you. Mass-following everyone so that you can artificially inflate your numbers. And maybe then you submit a press release about it.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279