Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

APRIL 24, 2012

Service providers such as Mongoose Metrics are able to assign a unique phone number to each site visitor, which dynamically displays when they enter your site. They work with small and midsize firms in a wide array of B2B niches, including truck tracking and machine knitted fingerless gloves. [ Session Phone Tracking.

Adwords 155

Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JUNE 13, 2012

Telegraphed Punches and Missing Metrics. It’s rather curious that Google is becoming more transparent with its rules and less transparent with its metrics. Rankings for non-personalized search, a common SEO performance yardstick, have become incomplete and unreliable. Where To from Here?

SEO 228

SEO Paid Search Metrics Google 228

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. This prompted Joost de Valk to write an awesome WordPress Blog Metrics plugin.

Marketing 144

Marketing StumbleUpon SEO Reputation 144