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Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Vocus vs. Cision (November 8, 2011). Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. What are the best ways to use Twitter for business?

Vocus 155
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Influence: a.k.a.

SM2 187
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney.

Twitter 279
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Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.

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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

ROI 193
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How to Best Work With a PR Pro

Waxing UnLyrical

You get a bonus for using Vocus or a similar platform.). For local, since I have good relations with a TV segment, and from bloggers to such publications as the Orange County Register and deal with many on Twitter, I offered to work together to garner more attention. Since I had done this already, I thought that was fair.

How To 191
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257