Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. So what is a marketer to do? It’s average.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. You see, THAT is the niche that all marketers and consultants need to be focusing on right now. Because B2B is focusing on social media. My word to you, point your efforts towards B2B. How to Fail at B2B Social Media. And rightly so. how to win.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

MAY 7, 2010

Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. 10) #pr20chat PR 2.0

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. I’m not saying it’s impossible, but let’s be real, it’s really hard to avoid avoiding it. Social resets every day.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Find out more about what’s working for social media marketers in this great E-marketer piece. 5) Tamar Weinberg is a star.

Flash Mob 164

Flash Mob Sites URL API 164

Direct Marketing Observations

APRIL 11, 2011

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? . . . . . . . . . . What does that mean exactly, to play it safe? Is that creating a Facebook page just to satisfy the critics and the bashers?

Company 178

Company Social Media Compete Sports 178