Jeff Esposito

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Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. Image Viktor Hanacek.

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Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. Image Viktor Hanacek.

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Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams. e that medium.

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Is Boston the worst city in America?

Jeff Esposito

Anne Weiskopf lives in the Boston area, and has spent many years in the tech media and B2B market. She provides sales and business development services to agencies and companies who are utilizing social media strategies and tools, and will be launching a blog called “Rip Off The Roof&# in the near future.

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