Firebelly

JUNE 1, 2015

There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. There isn’t a realm within marketing that does not need this important work. Messaging matters.

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B2B Marketing Metrics Conversation 100

Firebelly

OCTOBER 12, 2015

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Social Media Marketing 2.1. Social Media & SEO.

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Groups Groups LinkedIn Social Media 100

Firebelly

DECEMBER 26, 2011

Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012. 5 Social Media Predictions for 2012. By Jeffrey L.

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Social Media B2B Analytics YouTube 206

Firebelly

MAY 14, 2012

Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity. 5 Awesome Examples of Instagram Marketing From Real Brands. 5 Awesome Examples of Instagram Marketing From Real Brands. That’s too bad.

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Instagram Marketing B2B Trends 236

Firebelly

NOVEMBER 15, 2012

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? Social is a two-way street, not a TV broadcast medium.

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Social Media Hotels Retail Airlines 241

Firebelly

OCTOBER 12, 2012

As an enthusiastic photographer, I’m always reminding people that when it comes to content marketing, it’s more than just writing. But there’s so much more to content than the written word that when people forget the other forms of content, they’re missing out on an important piece of the content marketing wheel.

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Picasa Content Marketing Reputation 156

Firebelly

AUGUST 8, 2012

This last part is important, because that’s where social media is taking us. A B2B marketer is going to reach her audience differently than a B2C marketer. The B2C marketer will take advantage of mobile video consumption among Gen Y while still reaching out on laptop and desktop users who want to read text.

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Curation Publishing Content B2B 194