Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. Pay attention to what Joachimsthaler says about social metrics. Joachimsthaler: Don’t be misled by social media metrics, likes, fans, and followers.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

APRIL 11, 2011

One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it. What are they doing with social media that you are not?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

MARCH 31, 2011

I used to be a social media purist but I’ve evolved. We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat. Great for us but what about B2B ? Well we have evolved.

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Direct Marketing Observations

SEPTEMBER 30, 2010

Recently I had the pleasure to do 2 things that I enjoyed tremendously: One, I got to participate in a podcast with Geoff Livingston and Toby Bloomberg on Social Media and the Enterprise and Two, I got to speak to a bunch of relative neophytes with regards to Social Media. Now back to the other group. Or reality?

Web 2.0 122

Web 2.0 B2B Social Media Groups 122

Direct Marketing Observations

NOVEMBER 2, 2010

You think marketer’s lives are rough, try being the customer. B2B Customers: You used to have a few vendors that competed for your dollars, the agencies were simply creatives and technology vendors simply did technology. Marketing was marketing and technology was, well, technology and never did the two meet.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Odd, but the net and social media does create somewhat of a Flash mob “follow&# mentality. 5) Tamar Weinberg is a star.

Flash Mob 164

Flash Mob Sites URL API 164