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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Slack Twitter. PRIORITY PLATFORM: Twitter.

B2B 150
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much.

B2B 150
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Social Media…for Small Businesses too!

Harp Interactive

But what about lesser known and smaller businesses? Does social media marketing “work” for them too? A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. Social media is not only a useful tool for consumer businesses, but for professional services too.

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Social Media…for Small Businesses too!

Harp Interactive

But what about lesser known and smaller businesses? Does social media marketing “work” for them too? A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands. Social media is not only a useful tool for consumer businesses, but for professional services too.

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The B2B End Around

Waxing UnLyrical

Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. I’m in B2B, not B2C. Individuals who very well may be on LinkedIn, Facebook, and Twitter. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” The B2B End Around.

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New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Best is decided by the system based on social signals – that’s clicks, views, twitter, delicious, and other kinds of inputs that tell us what people are doing with the content.

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