Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Some say PR isn’t just press releases. The result: PR is poorly integrated with the rest of marketing. Can you believe it? The baby’s growing up! is the epicenter of life.

Press Release 182

Press Release B2B Curation Consultant 182

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Remember that even the best marketers can’t get everything right on their own—you need to learn from other businesses in order to fully optimize your tactics. ?

Analysis 118

Analysis Price Influencer Sentiment 118

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. B2B Marketing Content: Lure or Lasso? Share this on FriendFeed.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. B2B Marketing Content: Lure or Lasso? Share this on FriendFeed.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.

Social Media 198

Social Media Jive ROI Press Release 198

Waxing UnLyrical

DECEMBER 16, 2013

Why: Social media strategist and author of SMART News: how to write press releases for the digital age Sally Falkow joined us for this month’s (December 3) #measurePR chat. PR Measurement – What to Measure. Please let us know in the comments below! Tuesday, Jan. 7, 12-1 pm ET.

Storify 216

Storify Press Release Case Study Hashtag 216

Webbiquity SMM

SEPTEMBER 9, 2013

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. So in order to maintain and grow website traffic, online marketing practices have to change as well. Use news releases for exposure, not backlinks.

Directory 196

Directory SEO B2B Real Estate 196

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. When he's not blogging, Ari helps brands improve their digital media marketing. How Flextronics Met Me. Got a question?

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Twist Image

APRIL 9, 2014

Marketers, we have a problem. All over the world, junior brand and community managers are building PowerPoint decks with charts, graphs and quotes from this article in an effort to demonstrate both how "in the know" they are, and how antiquated the upper echelons of the marketing and communications are. Both are misnomers.

Questions 102

Questions Content Press Release Findability 102

Waxing UnLyrical

AUGUST 14, 2013

What’s more, this solution allows for a variety of document manipulation activities that are perfect for press agents. For example, consider a press release that’s being issued. If press agents can configure it as a means to accomplish CYA, then there’s opportunity for us all to leverage it effectively in one way or another.

Repository 203

Repository Press Release Data Process 203

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. Image Viktor Hanacek.

Trends 37

Trends Content Marketing Press Release 37

Webbiquity SMM

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Your competitor recently released a new product? Share this on Bebo.

Social Media 192

Social Media Committee Press Release Posterous 192

Twist Image

MARCH 11, 2017

We've been looking at this content marketing space for some time now. From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. Most of them are nothing more than a slightly personalized press release.

Content 55

Content B2B Press Release Publishing 55

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. But GE didn’t just make an announcement or issue a press release. These demographics make LinkedIn an enticing and important channel for brands.

Class 100

Class LinkedIn Brands Microsoft 100

Koka Sexton

MARCH 19, 2012

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. Setup a profile on Twitter and push out feeds, leadgen content and press releases. Regardless if your in a B2C or B2B space, social media can be leveraged for support.

Press Release 96

Press Release Skills Yammer Social Networking 96

Later

JANUARY 6, 2019

With these changes, your feed will feel more fresh, and you won’t miss the moments you care about,” Instagram wrote in their press release. . If you want to skip the experiments and get right to the good data, an Instagram marketing platform like Later can do the work for you! .

Instagram 111

Instagram Press Release Analytics Activities 111

Proactive Report

DECEMBER 27, 2017

A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations. Just sending a blast of press releases indiscriminately doesn’t get the coverage.

Trends 49

Trends Press Release Data Skills 49

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. When your company issues a press release, keep these bloggers inside your outreach plans. Use Technology to Get Your News Out There.

Press Release 112

Press Release RSS Blogger Airlines 112

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Manage brand health during a public relations crisis.

Tools 93

Tools Sentiment How To Team 93

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Are you taking full advantage of these marketing practices? Businesses that make blogging part of their online marketing strategy get significantly more sales leads.

SEO 97

SEO Hubspot Press Release Engineering 97

Diva Marketing Blog

MARCH 17, 2010

A few eMail exchanges and a comment on a Diva Marketing post might not a deep relationship make; but they opened a door that resulted in an interesting exchange and this blog post about how one publisher finds content for his online site. His search terms including: bank, credit unions, marketing, advertising, new logo, branding, promotion.

Tweetdeck 96

Tweetdeck Press Release Banking B2B 96

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category.

Trends 167

Trends How To Digg Press Release 167

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. Image Viktor Hanacek.

Trends 20

Trends Content Marketing Press Release 20

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Making Money Online / Online Marketing. Comparing SEO and social media as marketing channels – what drives traffic and converts for whom. Does Google offer a unique value for reciprocal links ?

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

Small Business 98

Small Business Marketing Compete Directory 98

Myrland Marketing

OCTOBER 3, 2013

Over on PR News, there’s a very interesting post about Amazon distributing a recent press release about the Kindle Fire via 14 Tweets. Each Tweet plugged a different aspect of the new Kindle Fire, and appears to be a summary of the release they distributed via their website and Business Wire.

Press Release 76

Press Release News Hashtag Sample 76

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for.

ROI 258

ROI B2B Social Media Press Release 258

Oktopost

SEPTEMBER 24, 2019

In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. People are naturally skeptical of messaging that comes from executives, owners, and faceless press releases. .

Reputation 83

Reputation Press Release Airlines Construction 83

Buzz Marketing for Technology

APRIL 1, 2010

To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. B2B Marketing Content: Lure or Lasso? And then what is the timing? Share it on StumbleUpon.

B2B 252

B2B Content Press Release Marketing 252

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JULY 26, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something. Im Jay Baer. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

SEO 115

SEO Social Media Consultant Social CRM 115

Social Media Marketing

MAY 12, 2019

Management sometimes mixed up their plans and leads to confusion as to how overwhelming marketing analytics affects the Return on Investment (ROI). Due to fast modernization, marketers always want to keep up or even topmost the marketplace. Executing a trial and error method sometimes does not merit a single attempt. Lead generation.

ROI 88

ROI Tips Marketing Press Release 88