Janet Fouts

OCTOBER 6, 2013

The whole concept of content marketing seems obvious doesn’t it? B2B or B2C, the idea is the same. I’m not saying content marketing is another snake oil scam. Client : Oh we have tons of marketing materials, we can just use that! What are the needs of the market you answer? Cold calls will be no more.

Content 134

Content Marketing B2B Reputation 134

Janet Fouts

AUGUST 14, 2019

We’ve been friends for years, and seen the changes in social media marketing from what used to be seen as a marketing tool to people actually want to communicate with each other, and how moving from the hustle of a marketing agency has changed his outlook on work and life.

B2B 121

B2B Publishing List Social Media 121

Janet Fouts

AUGUST 18, 2014

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. In his book There is no B2B or B2C: It’s Human to Human H2H.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Janet Fouts

MAY 5, 2014

People relate to other people, not sales pitches and marketing jargon. Now, how do you want people to perceive you? Certainly we all want to be seen as human for starters.

Exercises 142

Exercises B2B Social Media Social Networking 142

Janet Fouts

JUNE 5, 2014

They are marketers, authors, trainers, CEOs, and some are just plain geeks. CEO, president & co-founder of Marketo, the leading provider of cloud-based marketing software, successful serial entrepreneur & author of Revenue Disruption. Social Media and Internet Marketing consultant for small to medium businesses.

Consultant 196

Consultant Klout B2B Influencer 196