Firebelly

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The 3 Components Of B2B Marketing That Matter Most

Firebelly

There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. There isn’t a realm within marketing that does not need this important work. Messaging matters.

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Instagram Marketing: 5 Must-Reads

Firebelly

Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity. 5 Awesome Examples of Instagram Marketing From Real Brands. 5 Awesome Examples of Instagram Marketing From Real Brands. That’s too bad.

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Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Social Media Marketing 2.1. Digital Marketing: Social Media, Search, Mobile & More. Learn more ].

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Content Marketing Is More Than Just Writing

Firebelly

As an enthusiastic photographer, I’m always reminding people that when it comes to content marketing, it’s more than just writing. But there’s so much more to content than the written word that when people forget the other forms of content, they’re missing out on an important piece of the content marketing wheel.

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2012 Social Media Predictions: 5 Must-Reads

Firebelly

Three trends and tools to watch in the coming year: 12 B2B Social Media Predictions for 2012. Cohen 2012 is going to be a big year for adoption of social media for B2B companies. The following predictions for 2012 reveal many of the ways B2B companies will leverage social media for their business success. By Jeffrey L.

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Content Creation? Curation? Focus on Publishing Instead

Firebelly

A B2B marketer is going to reach her audience differently than a B2C marketer. The B2C marketer will take advantage of mobile video consumption among Gen Y while still reaching out on laptop and desktop users who want to read text. If you’re a B2B marketer, then LinkedIn and Twitter will be your best bet.

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Social Media Horror Story With A Happy Ending

Firebelly

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. It’s a mixed channel of both marketing and customer care. But not so much for airlines, phone companies, B2B companies and retailers. . How will you adapt? The Oracle Debacle.