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Dave Fleet

B2B

Marketing

Book Review: Social Marketing to the Business Customer

Dave Fleet

AUGUST 22, 2011

So, when I heard about Social Marketing to the Business Customer (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice. It’s written for the average B2B marketer.

Review

Review Case Study B2B Marketing

Using Social Media to Protect Your Reputation

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation

Reputation Social Media Banking B2B

Dave Fleet

Book Review: Social Marketing to the Business Customer

Using Social Media to Protect Your Reputation

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