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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Create Omnichannel Marketing Campaigns.

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Template 167
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The Role of Employee Advocacy in Building Thought Leadership

Oktopost

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

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Conversational commerce 101: What you need to know

Sprout Social

A shining example of multichannel marketing , conversational commerce represents a win-win for merchants and shoppers alike. The popularity of chatbot marketing speaks for itself, particularly on social media. This includes: Answering “basic” questions regarding policies. This is the big one for businesses in B2B.

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Is Your Business Using All 4 of These Core Customer Experience Metrics?

The Realtime Report

To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Customer Satisfaction (CSAT). CSAT is typically used to capture customer experience levels for one-time interactions. The Bottom Line.

Metrics 79
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What to do with your 2020 social strategy now

Sprout Social

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142