Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. What is influencer marketing strategy?

B2B 69

B2B Influencer Strategy Industry 69

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

Strategy 52

Strategy Content Loyalty Marketing 52

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? Important Instagram metrics to track.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. Pay attention to what Joachimsthaler says about social metrics. The problem with this effort is that it does not lead toward purchase and loyalty. What caught my eye?

Loyalty 226

Loyalty B2B Metrics Curation 226

The Realtime Report

JUNE 21, 2019

Is Your Business Using All 4 of These Core Customer Experience Metrics? To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Just how important is it to “wow” customers these days?

Metrics 79

Metrics Aggregator Price Loyalty 79

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play.

Social Media 167

Social Media Content Marketing B2B 167

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking isn’t prescriptive.

Strategy 144

Strategy Metrics Process B2B 144

The Realtime Report

SEPTEMBER 13, 2022

First-to-market live e-retail video SaaS establishing new industry standard, ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences; Game changing e-Tail tech far exceeds first round funding target. Merilee Kern.

Retail 91

Retail Video Microsoft Loyalty 91

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 142

Strategy Metrics Hubspot Retail 142

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 69

Exercises Metrics B2B Social Media 69

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 103

Examples Template Templates How To 103

Waxing UnLyrical

JULY 11, 2016

PR and Marketing Data: Impressions, Reach and Relevance, Oh My! Why: “Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards,” writes Avinash Kaushik.

Report 100

Report Banking Metrics Loyalty 100

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 97

Research How To Marketing Price 97

Hootsuite

JULY 4, 2022

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. How can you and your organization effectively embrace a data-driven marketing culture? Building a data-driven marketing culture.

Data 101

Data Skills Meme Social Media Management 101

Oktopost

OCTOBER 17, 2022

The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process. By tracking user engagement metrics, businesses can be better equipped to determine where customers are in the buyer’s journey and get a better idea of how interested prospects are. Social Engagement Metrics.

Metrics 150

Metrics Engagement B2B Loyalty 150

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 117

Social Media NGO ROI Research 117

Oktopost

SEPTEMBER 3, 2021

The goal for most B2B marketers is simple: generate leads that sales can potentially convert into customers. While 61% of marketers find lead generation to be their biggest challenge, it seems that the size of this challenge is causing them to “not see the forest for the trees.” What is customer retention?

Metrics 118

Metrics B2B Loyalty Cost 118

Oktopost

MARCH 27, 2024

Using social listening to pick up on conversations from your industry and competitors can be the difference between leading the market and playing catch-up. However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Convince & Convert

JULY 29, 2012

Drive Social Media ROI with Content Marketing. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Responsible party for setting it up right? Current or former customers (84% says research from DDB).

ROI 138

ROI Social Media Social CRM Survey 138

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. However, with over 2 million brands leveraging this platform for marketing, it’s challenging to stand out from the crowd.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Writtent Blog

APRIL 1, 2014

An estimated 88% of brands today are using social media for marketing. The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. Small business content marketing. Research Your Audience. Image credit.

Social Media 98

Social Media Strategy Tips Curation 98

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

JANUARY 21, 2021

While every business has access to marketing data, the capability to use that information varies widely. Technology, metrics, behavioral sciences, and marketing are at a point today where they can seamlessly merge to produce information that improves both the customer experience and business results. Guest post by Willi Mays.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Convince & Convert

MARCH 8, 2012

my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. They had visibility to social media marketing as a mechanism to move their businesses forward.

Company 120

Company Instagram B2B Survey 120