B2B LinkedIn ROI Technorati 
Webbiquity SMM
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.
Webbiquity SMM
DECEMBER 1, 2010
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Share this on LinkedIn. Share this on Technorati. Both figures were up slightly, but similar to last year.
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Webbiquity SMM
APRIL 27, 2010
A year ago, the top questions most marketers had about social media related to tactics, with ROI second. This year, questions about ROI top the list. Exposure vs. ROI. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. LinkedIn – 78%. The Biggest Question.
Webbiquity SMM
AUGUST 9, 2010
While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.
Webbiquity SMM
DECEMBER 21, 2010
Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Share this on Technorati. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. It’s no longer the biggest ad budget that wins. Share this on del.icio.us. Share this on Facebook.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Are We Too Worried with Finding the ROI of Social Media? The Viral Garden): What are big brand saying about the ROI of social media? Measuring Social Media ROI: Does Size Matter?
Myrland Marketing
APRIL 6, 2010
Perhaps the Firm’s goals call for every lawyer having a profile on LinkedIn. Perhaps these LinkedIn lawyers then decide to find, join or start LinkedIn groups that make sense to the marketing planning and identification process I mentioned before, and will then spend time interacting with others in these groups.
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