Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. We should own that conversation from a share of voice perspective and report to the CEO what’s our “Market Share” in that conversation much like we do with regular market share data based on revenue. Share this on Technorati. Share this on LinkedIn.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Webbiquity SMM

JANUARY 24, 2011

Lithium also includes response assignment and reporting tools. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share this on LinkedIn.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JULY 12, 2010

Most of us have, through the classroom, TV shows or somewhere in life, learned about the reporter’s questions : who , w hat , when , where and why. There’s no question that blogs (which usually mean WordPress ), Twitter, Facebook and LinkedIn have emerged as the “big four&# social media venues. Share this on LinkedIn.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. LinkedIn, Facebook). Discussion forums.

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JUNE 14, 2011

78% of executives report that they are spending less time with sales reps than ever before. A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Find out in this report.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. YouTube) to enhance your brand presence online. .&#

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How to Use Social Media for B2B Marketing by Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Online Consumer Engagement Value report idea is a good one. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

OCTOBER 5, 2010

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. Nick Bilton reports on how researchers from Northeastern University and Harvard have analyzed Twitter messages to keep tabs on the nation’s mood.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

B2B correspondence should be polite and respectful foremost. Bloggers might be well served to understand that if I approach someone in the professional mainstream media with a story idea, there is no way that any self-respecting reporter would ever respond by trying to refer me to the advertising sales rep. Answers Yahoo!

Blogger 177

Blogger Press Release Advertising Review 177

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter.

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

JANUARY 5, 2009

LinkedIn Effective Marketing on LinkedIn : Helen talks about how to build your network and make your brand successful on LinkedIn. 8 Things You Can Do to Get Work Through LinkedIn (Freelance Switch): Collis Ta’eed talks about how recommendations and networking will get you more clients. Thanks Tamar.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

APRIL 1, 2010

Finally, share these articles using your social media tools, such as Facebook, Twitter, LinkedIn, and possibly cite them in your presentations and within blog posts. Instead, join the top four networks: Facebook, Google Buzz, Twitter, and LinkedIn. Now, I’ve focused my branding efforts on Twitter, LinkedIn, and blogging.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

MARCH 24, 2010

and the Silicon Alley Reporter. March 27, 2010 at 11:04 am How Are YOU pitching to editors and reporters? B2B Lead Generation Strategies September 13, 2010 at 2:06 pm { 155 comments… read them below or add one } Tim Ho March 24, 2010 at 10:20 am Very valuable article! He also co-founded Weblogs Inc. Do something epic.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

APRIL 28, 2010

With Facebook’s track record, I knew that, and I kind of respect that given the volume of junk reports they likely get that are answered in Facebook’s help documents. We had the owner of the page do a “report page&# and explain the situation. Well, great. Well, if that really happened, then who was it? Answers Yahoo!

Facebook 277

Facebook Issues MySpace Privacy 277