Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

FEBRUARY 24, 2018

Mark also highlights that engagement is a key metric. I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. Instead we look at different metrics that determine how engaged our audiences are.

Feed 167

Feed Feedly Metrics News 167

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

B2B 154

B2B Social Media Metrics Study 154

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. Engagement is Key to Success on LinkedIn.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Sprout Social

FEBRUARY 14, 2023

To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

Authentication 93

Authentication Examples Class Team 93

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. By now, even brands that would consider themselves social media sceptics understand how to analyze those metrics. The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

OCTOBER 30, 2011

Last week I did a Webinar with my friends (and Convince & Convert sponsors) Argyle Social about social media timing. I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test.

Facebook 158

Facebook Statistics B2B Apple 158

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 142

B2B Research Influencer Marketing 142

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Eight companies have 50 or fewer followers. •

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

JULY 31, 2019

Once you’ve done that, there are still quite a few social profiles you’ll have the option to connect, including Facebook, Instagram, LinkedIn and Pinterest, as well as Ad Accounts for Facebook, Instagram, LinkedIn and Twitter. All of the Social Media Metrics That Matter. Sign up for a Sprout Social Webinar.

Team 83

Team Notification Report Metrics 83

Oktopost

NOVEMBER 18, 2020

As a result, 79% of sales reps say they’ve had to take on new responsibilities, new metrics, and quickly adapt to new ways of selling. Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google. and allow your reps to engage with them.

Engagement 89

Engagement Social Media B2B Team 89

Writtent Blog

APRIL 2, 2014

From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. A Field Guide to the 4 Types of Content Marketing Metrics. The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. The Ultimate Webinar Checklist.

Resources 99

Resources Content Case Study eBook 99

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Here’s the deal.

ROI 140

ROI Social Media Social CRM Survey 140

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. Bailey Gardiner is mostly blog-oriented too.

Content 131

Content Marketing Cost Metrics 131

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort.

LinkedIn 91

LinkedIn How To Collaboration Analytics 91

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Oktopost

OCTOBER 31, 2023

Leveraging executive thought leadership on LinkedIn can do wonders for your company’s brand and your professional growth. Oktopost put together a power panel of esteemed executive leadership professionals to dive into how executives can master LinkedIn for professional success. Let’s dive into what our panel had to say: 1.

LinkedIn 62

LinkedIn B2B ROI Authentication 62

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

SEPTEMBER 22, 2010

LinkedIn – only if I have made a personal connection. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. I reserve email subscriptions for those I truly want to receive more from. I’ll have to look into the new Exact Target tool. All rights reserved.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. And they shouldn’t be used at all on LinkedIn.

B2B 100

B2B Social Media Strategy Marketing 100

Oktopost

APRIL 7, 2022

So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? In B2B especially, customers are likely to be on a retainer or may make regular purchases. Perhaps they signed up for one of the webinars you promoted on LinkedIn, or they’ve downloaded one of your handy whitepapers.

Social Media 118

Social Media How To Metrics B2B 118

Buffer Social

NOVEMBER 30, 2016

PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! PPC for lead generation and B2B. Buffer’s Week of Webinars on Digital Marketing.

Class 40

Class Skills Social Media Marketing 40

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Kikolani

JANUARY 16, 2011

Question: What are the metrics to focus on when “sales leads&# are the goal for your blog? Question: Which should be focused on more, a linkedin group page or a linked in company page? And what is the best way to increase followers on both apart from linkedin advertising? It has a great plan for using groups!

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. We pick our baby names before the fact.

Metrics 117

Metrics Social Media eBook Social CRM 117

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. When you dive into the analytics of the native platforms, the types of metrics you see can vary based on the channel. We’ll share the metrics you should start measuring now if you want to tie your social content directly to business results.

Social Media 138

Social Media Metrics How To ROI 138

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

Buffer Social

DECEMBER 5, 2023

I consider the desired metrics and target audiences, understanding where they spend their time online to inform our repurposing strategy. 2: Convert snippets from your long-form content into X & LinkedIn posts, newsletters, and community responses Long-form written content has a ton of information. Both platforms support (and love!)

Content 108

Content Newsletter Remix Instagram 108

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. New content (webinars, blog posts). Webinars are all the rage right now for a reason. Checklists, webinars and case studies are prime content for social ads, for example.

Strategy 100

Strategy Marketing Case Study How To 100

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. I think it's a good approach to enter social media metrics. Do you agree?

Social Media 136

Social Media Strategy Metrics Organization 136

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. When you dive into the analytics of the native platforms, the types of metrics you see can vary based on the channel. We’ll share the metrics you should start measuring now if you want to tie your social content directly to business results.

Social Media 62

Social Media Metrics How To ROI 62

Rebekah Radice

JANUARY 9, 2017

For example: once you’ve tested how webinars work for you, then move onto the next idea. Webinars (Live and Recorded). Webinars are a fantastic way to build a list and sell to it. They’re effective for both B2B and B2C marketing. My process for webinars is similar to presentations. ( Join a webinar.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). AddShoppers ).

Statistics 50

Statistics Social Media B2B Hubspot 50