Remove B2B Remove LinkedIn Remove Metrics Remove MySpace
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

LinkedIn – only if I have made a personal connection. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. I reserve email subscriptions for those I truly want to receive more from. I’ll have to look into the new Exact Target tool.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Wolfley points to the nostalgic days of internet angst for many: MySpace. Writing emo poetry on MySpace notes revealed a passion for creative writing. Many B2B brands are concerned about proving the ROI of social. Yes, metrics are great, but you need layers. Director of social and partnerships.

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Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels.

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Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

Which pattern matches your social media success metrics? Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. We pick our baby names before the fact.

Metrics 117
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Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. a particular platform loses favor; MySpace comes to mind).

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Why Social Media Management Tools Are Essential for Your Business’s Success

Oktopost

You know, sites like Myspace. Some will post multiple times a day, some will post once or twice a week – some will always have a string of stories live, while others will focus more on creating very detailed, thought-providing think-posts on LinkedIn. Back then, social media was a little like a shaken can of Pepsi.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. I think it's a good approach to enter social media metrics. Do you agree?