Waxing UnLyrical

SEPTEMBER 5, 2019

Adam Kraus, a digital marketer, forges the collision of data and creativity into effective B2B marketing solutions. He can be found on Twitter and LinkedIn. Image via GDJ on pixabay , CC0. The post What Does Blood Have to Do With Internal Communication Strategy? appeared first on Shonali Burke Consulting.

Strategy 150

Strategy System B2B Organization 150

Waxing UnLyrical

MAY 7, 2014

The Hidden Value of Influencers in B2B Content Marketing. Why: B2B content marketers face a lot of challenges. Twitter Facebook Google+ LinkedIn Weekly Roundup: Problem Solving. The Complicated Problem of Social CRM. Why: Social CRM isn’t always as easy to set up as it sounds. Frank Strong shares his ideas.

Social CRM 186

Social CRM B2B Conference Consultant 186

Waxing UnLyrical

AUGUST 4, 2014

How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Twitter Facebook Google+ LinkedIn Monday Roundup: Digital Business. Why: Nothing is as potent as a large, targeted, responsive email list of engaged followers. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Analytics 188

Analytics Consultant Flickr B2B 188

Waxing UnLyrical

MAY 19, 2014

The Critical Role Of Emotions In B2B Purchasing. Twitter Facebook Google+ LinkedIn Monday Roundup: Value. Why: Trust and reputation are directly related to the value of business relationships. J-P De Clerck explores four ways to regain trust. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Loyalty 182

Loyalty Consultant Flickr Compete 182

Waxing UnLyrical

SEPTEMBER 16, 2013

5 Metrics Every B2B Marketer Should Track. Twitter Facebook Google+ LinkedIn Monday Roundup: Take the Lead. Client and Customer Referrals: Five Steps to Get Great Ones. Why: Referrals are a great way to generate leads. In this post for SpinSucks , Jeff Riddle covers the steps you can take to get started. Based in the Washington, D.C.,

Metrics 186

Metrics Consultant Skills Flickr 186

Waxing UnLyrical

AUGUST 24, 2015

From likes to leads: The new metrics for B2B social selling. Twitter Facebook Google+ LinkedIn Monday Roundup: Best Practices for Social Media Metrics. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Twitter Facebook Google+ LinkedIn Monday Roundup: Attitude. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

B2B 100

B2B Consultant Collaboration Flickr 100

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest. Twitter Facebook Google+ LinkedIn Monday Roundup: A Goodie Bag of #measurePR. Please let us know in the comments below! Tuesday, Jan. 7, 12-1 pm ET.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

JULY 11, 2016

Why: “Rather than trying to use a silver bullet, B2B marketers need to take a holistic view of the buyer’s journey and apply the right marketing tactics (plural) to each phase of the journey,” writes Todd Ebert for Convince & Convert. Twitter Facebook Google+ LinkedIn Monday Roundup: Smart Reporting.

Report 100

Report Banking Metrics Loyalty 100

Waxing UnLyrical

MARCH 25, 2013

He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing. Twitter Google+ LinkedIn Lessons in Listening and Customer Outreach From Chobani. He has a CFO's view of marketing, bringing a dose of reality to the confusing world of jargon, spin, and hype.

Travel 254

Travel Consultant Price B2B 254

Waxing UnLyrical

JUNE 6, 2016

3 Ways a B2B Software Company Improved Its Integrated Communications. Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

Case Study 100

Case Study Study Banking Campaign 100

Waxing UnLyrical

NOVEMBER 8, 2011

Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. The market is saying LinkedIn has a bigger upside than Apple. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. For example, it costs only $14 to buy $1 of profits from Apple.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

OCTOBER 4, 2017

Branded content (I know this because I frequently write said branded content for a major B2B media brand). Twitter Facebook Google+ LinkedIn Why WE’s “President of International” is Completely Wrong About PR. .” Want to hazard a guess at how “earned media” is making its living these days, Alan?

Banking 109

Banking B2B YouTube Influencer 109

Waxing UnLyrical

DECEMBER 17, 2012

optimizing B2B v. Twitter Facebook Google+ LinkedIn Optimize: a Discussion with Lee Odden [Video]. The video is rather long (for me); it clocks in at around 11:36 minutes (including the intro/outtro), but I do think it will be well worth your time. B2C communications. how to keep prospects moving through the sales funnel.

Video 199

Video SEO Consultant B2B 199

Waxing UnLyrical

FEBRUARY 19, 2014

As I’ve explained in my book on B2B social media, “ Social Marketing to the Business Customer ,” successful branding via social media relies on empowering employees to speak on behalf of their employer in a way that is both authentic and conducive to building and maintaining long term customer relationships.

Social Media 240

Social Media Privacy Training Policies 240

Waxing UnLyrical

DECEMBER 20, 2012

He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing. Twitter Google+ LinkedIn How To Grow Your Facebook Community. He has a CFO's view of marketing, bringing a dose of reality to the confusing world of jargon, spin, and hype.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

MAY 18, 2015

Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption,” writes Eric Wittlake for {grow}, as he explores what your business should be tracking when developing a thought leadership presence. So, how do you start building thought leadership in your organization?

Insurance 100

Insurance Consultant Reputation Industry 100

Waxing UnLyrical

OCTOBER 21, 2016

23 , 5-6 pm, Expert Express on building B2B communities using the 7C Social PR Framework. Twitter Facebook Google+ LinkedIn If My Suitcase Could Talk. 23 , Heidi Sullivan (Cision) & I are co-presenting at #PRSAICON on influencer marketing. 2:45-3:45 pm, White River H. Also on Sun., White River E.

Eventful 100

Eventful Conference Consultant Hosting 100

Waxing UnLyrical

APRIL 2, 2013

Twitter Facebook Google+ LinkedIn Talking #measurePR with Sandra Fathi. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

Airlines 217

Airlines Metrics Consultant Banking 217

Waxing UnLyrical

MAY 28, 2013

Slideshare Is The Biggest Opportunity In B2B Content Marketing. Why: Michael Brenner shares why Slideshare is a must-have for marketers, especially those in the B2B field. Twitter Facebook Google+ LinkedIn Weekly Roundup: Marketing. Finding Keywords: The First Step to Blogging Success. Based in the Washington, D.C.,

Marketing 201

Marketing B2B Consultant Resources 201

Waxing UnLyrical

MAY 16, 2013

15 People Every B2B Marketer Should Follow On Twitter. Twitter Facebook Google+ LinkedIn Thursday Roundup: Twitter Tips. Why: Yes, yes, lists are subjective. Eric Wittlake has an interesting take on this one, and shares his personal list of “hidden gems” on Twitter. 18 Tweetable Twitter Tips for Newbies.

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Tips Twitter Wikimedia Public Domain 199

Waxing UnLyrical

NOVEMBER 8, 2019

When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Connect with him via LinkedIn and Twitter. First of all, you need to have a content strategy that fits the nature and niche of your business.

Content 187

Content Curation Marketing SEO 187