Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Forget Klout. Funny+useful=awesome.”

Twitter 154

Twitter Flickr Klout Case Study 154

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Kikolani

AUGUST 24, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Over at the Social Media Examiner Blogging Club, I’m offering free blog reviews. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency?

Klout 100

Klout Eventful Policies Hosting 100

Hootsuite

NOVEMBER 25, 2015

Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. Ready to develop your influencer marketing strategy? TIME: 11 a.m. Register Now.

Influencer 76

Influencer Tools Marketing Klout 76

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

SEPTEMBER 2, 2015

Are you a B2B brand focused on marketers that work in technology? What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here. For example, are you a kids toy brand in Atlanta that wants to target mommy bloggers living only in the state?

Influencer 60

Influencer Brands Marketing Authentication 60

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Hootsuite

NOVEMBER 25, 2015

Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. Ready to develop your influencer marketing strategy? TIME: 11 a.m. Register Now.

Influencer 40

Influencer Tools Marketing Klout 40

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. They provide numbers, not insights.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JULY 6, 2012

This is Episode 23 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features DJ Waldow of Waldow Social. Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). Listen Now. The RSS feed is: [link].

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Range of coverage.

Tools 193

Tools Social Media Sysomos Vocus 193

Janet Fouts

JUNE 5, 2014

Let’s talk about networked approaches & social media for training and capacity building for the nonprofit sector that leverage learning and impact. Chieftain of the blog {grow} and social media bouncer. Social Media and Internet Marketing consultant for small to medium businesses. Beth Kanter.

Consultant 196

Consultant Klout B2B Influencer 196

Webbiquity SMM

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. 4 Ways to Grow a Twitter Following That Matters by Social Media Examiner. Over 40 Twitter Abbreviations You Should Know by Social Media Today. ” WTF?

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JULY 22, 2014

This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines.

Press Release 217

Press Release Nielsen Blogger SEO 217

Convince & Convert

SEPTEMBER 27, 2011

The ones I read demonstrate some awareness of what I actually write, and treat me as a distinct individual, not Row 13 on the “social media bloggers” Excel spreadsheet. I work with quite a few PR firms all across North America on social media packaging, pricing, staffing, selling, and operations.

Blogger 150

Blogger Klout Avatar Delicious 150

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. 40 useful things you can share on Twitter besides blog posts by Social Media Today. 7 Really Cool Things About the New Twitter by Social Media Today. .&#

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

OCTOBER 5, 2010

This table says why by Social Media Today. 8 Simple Steps to Growing a Quality Twitter Following by Social Media Examiner. 10 Reasons You’re Not Getting Followers on Twitter by Social Media Today. Twitter Tips – Things You Should Know by Trailblaze Social Media with Josh.

Tools 207

Tools Twitter Tips Statistics 207

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same.

Influencer 123

Influencer Ustream Authentication Social CRM 123

agora pulse

OCTOBER 19, 2016

Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. In this article I’m going to tell you why social media is important for content marketing and give you 5 practical ways optimize your content marketing results. Connect with social influencers.

Social Media 60

Social Media Content Marketing Real Estate 60