B2B Klout LinkedIn Metrics 
Webbiquity SMM
DECEMBER 20, 2011
In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. Nine Blog Metrics.
Webbiquity SMM
JANUARY 24, 2011
For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Share this on LinkedIn. Don’t want to follow Twitterers who aren’t following you? Share this on Bebo. Post on Google Buzz.
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Techipedia: Tamar Weinberg
AUGUST 2, 2011
It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!
Webbiquity SMM
SEPTEMBER 12, 2011
9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them.
Webbiquity SMM
JUNE 14, 2011
A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Don’t be boring! For example, gaskets are boring. They can be gamed.
Webbiquity SMM
FEBRUARY 7, 2011
Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How to Use Social Media for B2B Marketing by Inc.
Convince & Convert
SEPTEMBER 27, 2011
Linkedin share blog posts. That’s also why I see smart PR firms starting to specialize more and more in a particular vertical, whether it’s B2B technology, marketing to women, or food and beverage. Despite all the apps and influence metrics and crazy stunts, social media isn’t a game. Read the blog every day.
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