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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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Top 12 Sales Enablement Tools

Oktopost

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. In fact, 35% of B2B sales content goes unsued by sales teams.

Tools 75
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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this. So what does it really do? It’s pretty awesome. Let’s take a look. It’s like that.

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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. That’s what happens when you run a startup and you have a baby and you’ve just got other things to do. B2B teams tend to be more spread out. Jay: Thank you, Eric Boggs.

Company 115
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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. That’s what happens when you run a startup and you have a baby and you’ve just got other things to do. B2B teams tend to be more spread out. Jay: Thank you, Eric Boggs.

Company 112
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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Marketing Insider Group (Startup). Fortunately, content marketers don’t have to do it all themselves.

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Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules

Writtent Blog

Bree is a pro digital media and online video writer, as well as a PR/media consultant for startups and small businesses. These words were so powerful that iPad became a big hit in just a few months after the launch. Matt Ambrose is a B2B copywriter and marketing consultant. Find more about Bree at www.breebrouwer.com.