Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study.

Research 257

Research Report Social Media CPM 257

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue.

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121

B2B Communities Brands Loyalty 121

Oktopost

SEPTEMBER 21, 2020

But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. Social listening, much like social media itself, was originally conceived as a tool for creating and nurturing B2C relationships. The importance of social listening for B2B marketing.

B2B 89

B2B Marketing Sentiment Influencer 89

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

NOVEMBER 16, 2021

As a marketing leader, you’re going to want to share these insights with people who could help you take action on them – your social media team. And Oktopost has a new tool for that: Influenced Opportunity reporting. Oktopost’s Influenced Opportunity Report. How to set it up.

Team 124

Team Social Media B2B Sample 124

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

FEBRUARY 28, 2022

By the time you interview a specific candidate for a particular job posting, it may be too late to have much of an influence on their opinion of your brand. Managing your employer brand requires careful attention to your general image so that candidates come in with the right expectations. ? 5 Employer Branding Examples.

Company 136

Company B2B Brands How To 136

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

agora pulse

NOVEMBER 10, 2020

Zoho Social. Example of Agorapulse, a social media analytics tool. Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. Study What Successful Influencers Do.

B2B 69

B2B Brands Tips Notification 69

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Ultimate Guide to Social Media Marketing | Mike Allton, Amanda Robinson, and Stephanie Liu.

Skills 195

Skills Social Media Marketing Influencer 195

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. What is Social Selling? Benefits of Social Selling for B2B.

Tools 144

Tools B2B Price ROI 144

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Tools 84

Tools Sentiment Hubspot Price 84

Convince & Convert

NOVEMBER 2, 2010

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. He also blogs at Dare to Comment.

B2B 115

B2B Bazaarvoice Content Influencer 115

Oktopost

DECEMBER 5, 2022

Simply repurposing blog content can increase your website and social media visibility and promote content discovery. You can easily do this with a social media management platform like Oktopost. It allows you to streamline posting blog content on social media and makes integration between SEO and SMM pretty easy.

SEO 115

SEO Social Media Reputation Real Estate 115

Oktopost

JUNE 15, 2023

It’s the key to identifying influencers Chances are, you know the big names in your industry – a handful of prominent names that have risen through the ranks on social media to represent major B2B influencers. But those major B2B influencers are only the tip of the iceberg.

B2B 62

B2B Sentiment Analysis Influencer 62

Oktopost

DECEMBER 22, 2019

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Oktopost specializes in social media management for B2B companies. Ten Great Brand Monitoring Tools. BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Webbiquity SMM

MARCH 15, 2018

What are you goals from social media marketing? To raise your social influence + become an expert in your niche. Among the other aspects to consider when getting a social media scheduling software are how many updates you post in general. Perfect if : you want to boost your social influence and engagement.

Social Media 234

Social Media Tools Software Curation 234

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI.

ROI 62

ROI Social Media Marketing Curation 62

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

APRIL 2, 2020

Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially.

Report 126

Report Social Media Tools ROI 126

Social Media Strategies Summit

FEBRUARY 18, 2021

On social media, especially, videos like product tutorials, reviews, or product unboxing are quite popular with both brands and influencers. Apart from these, funny or entertaining videos and mood boards are also popular on social media. This also extends to your influencer collaborations on social media.

Trends 195

Trends Social Media Authentication Instagram 195

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 76

Influencer Tools Marketing Klout 76

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. A social media company’s social team testing a new social channel is incredibly meta. original sound – Sprout Social. How we analyzed TikTok performance.

Strategy 116

Strategy Marketing Hashtag Influencer 116

Webbiquity SMM

APRIL 30, 2020

Due to the importance of social media in digital marketing, most brands now maintain accounts on all the top social media platforms. Managing your Instagram account along with other platforms is not an easy task. Scheduling posts across these social networks is one of the most useful features of Crowdfire.

Instagram 159

Instagram Tools Hashtag Authentication 159

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. minutes on the social platform per session. Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture.

Twitter 129

Twitter Tips Influencer Hashtag 129

agora pulse

JANUARY 22, 2021

Social media managers often overlook these important Instagram features. As a social media marketer, it’s been incredible to watch Instagram flourish over the past few years, evolving from a simple (if popular) photosharing app to become one of the most popular social media marketing sites on the market.

Features 124

Features Instagram Hashtag Social Media Management 124

Keyhole.co

MARCH 11, 2024

An upward trend in connections denotes an expanding network, ripe with potential for collaborations, mentorship, and job prospects, thereby broadening your professional influence. Content reach Content reach measures the scope of your posts, articles, and shared materials across social media.

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. Social media should be no different.

Engagement 118

Engagement B2B Data Social Media 118