Webbiquity SMM

AUGUST 23, 2010

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection. Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

If you ask me ‘do you do B2B marketing?’ Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! This drives us crazy – Brits tend to be under-expansive about their expertise. Answers Yahoo!

Brands 236

Brands Handbook MySpace Construction 236

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. LinkedIn, Facebook). Discussion forums.

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • A common issue for B2B vendors: how do you sell “boring stuff&# online? Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Social Media Facts & Figures for B2B Sales by Inside View. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

MAY 28, 2010

Drive Leads through LinkedIn. Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Social media gives you an opportunity to exert influence onto customers and prospects. Never lose sight that the online space is a human medium.

Social Media 278

Social Media Strategy Yahoo Communities 278

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How to Use Social Media for B2B Marketing by Inc.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Paul Chaney reveals the “unwritten&# rules for earning influence on Twitter, for example: “Don’t Follow Just to Pitch. Share this on LinkedIn. Share this on Technorati.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

OCTOBER 5, 2010

According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. Share this on LinkedIn. Share this on Technorati. Successful Twitter Marketing Strategies by Social Media Optimization. Share this on del.icio.us.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

APRIL 14, 2010

I had an “emergency&# call from a friend who has never so much as logged onto Facebook or Twitter or Linkedin but who managed to get an interview at NIH for a high-paying position that involved social media strategy–so she wanted a crash course in social media. Appreciate the comments! Something I have blogged about myself.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

There’s relationship building (see rule #6), influence, branding, and more. B2B correspondence should be polite and respectful foremost. Having been involved in two of the most popular Technorati blogs (both in the top 10), I know when a pitch is crap. Rule #6: Remember where you were when you started. Answers Yahoo!

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 5, 2009

LinkedIn Effective Marketing on LinkedIn : Helen talks about how to build your network and make your brand successful on LinkedIn. 8 Things You Can Do to Get Work Through LinkedIn (Freelance Switch): Collis Ta’eed talks about how recommendations and networking will get you more clients. Mainly, through networking.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Numbers Aren’t Everything Over-zealous clients or enthusiasts might feel the need to absolutely reach out to the “influencers&# who have eleventy billion Twitter followers. Check if they have a home base.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. What percentage of Fortune 100 companies are on Twitter?

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 200

Social Media Tools Strategy Tips 200

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

If you’re looking to establish a professional relationship with someone, consider LinkedIn. LinkedIn is still seen as the more professional of the two. Then, you use that number as a success metric for influence. Perhaps this individual lost sight that LinkedIn is a professional network and not a spam facilitator.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

APRIL 28, 2010

Both of these promos take place outside of the custom tab and influences news feed optimization. Maybe a post from someone with your influence, with a few hundred tweets and comments, will reach Facebook. Reply Erica April 29, 2010 at 11:14 pm Thank you so much for airing the page-admins-must-post-as-themselves grievance.

Facebook 277

Facebook Issues MySpace Privacy 277