Writtent Blog

JUNE 19, 2013

However, is the network a viable tool to promote content in the B2B realm? Leading marketing blogger Jeff Bullas, who maintains a successful B2B presence on Pinterest, has several active group boards including Marketing Infographics: Image Credit: Jeff Bullas. Sure, but it’s a bit harder. Showcase Engagement. Create Topical Boards.

B2B 95

B2B Content Curation Hubspot 95

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Postcron

MARCH 20, 2019

Here are the top five best ways to engage your audience in 2019: Answer their top questions with interesting content: Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. The biggest hurdle is getting people actually signed up for your webinars.

Engagement 90

Engagement Notification Hubspot Influencer 90

Oktopost

NOVEMBER 18, 2020

35-50% of sales go to businesses that respond first HubSpot. Tightly aligned’ companies achieve 24% faster three-year revenue growth and 27% faster three-year profit growth HubSpot. Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google.

Engagement 89

Engagement Social Media B2B Team 89

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. Webinars can be a powerful tool at any stage of the customer journey. They’re meant to educate and inspire your audience.

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Types Video Content Case Study 119

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 198

Statistics Social Media B2B Marketing 198

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Postcron

MARCH 20, 2019

Here are the top five best ways to engage your audience in 2019: Answer their top questions with interesting content: Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. The biggest hurdle is getting people actually signed up for your webinars.

Engagement 52

Engagement Notification Hubspot Influencer 52

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. E-books, webinars and other lead magnets. Attending a webinar. If you’re tracking your customers in a CRM such as HubSpot or Salesforce (see below), you can more easily track where folks are coming from and how they behave once they engage with your business.

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Data Marketing How To Collaboration 115

Writtent Blog

APRIL 2, 2014

The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. Image credit: HubSpot. HubSpot’s all-in-one eBook “kit” includes some of their most valuable resources, including 100 content marketing ideas, a brainstorming guide, and much more! The Ultimate Webinar Checklist. Content Creation Kit.

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Resources Content Case Study eBook 99

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Let’s go over the best web conferencing tools for 2018 that you can choose from to organize your next webinar: Livestorm.

Conference 60

Conference Price Hosting Meeting 60

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. Run Q&A webinars and product demos. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Offer training webinars. Basics of Lead Generation.

How To 174

How To Hashtag LinkedIn Newsletter 174

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. These can be things like lists (e.g.,

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

MAY 10, 2013

HubSpot’s CEO Brian Halligan shares his experience on how to use Twitter for getting readers’ and customers’ feedback and comments. 6 Signs That B2B Small Businesses Have Big Plans for Content Marketing. B2B small businesses start to realize how important content marketing strategy is.

Eventful 83

Eventful Strategy Tips Twitter 83

Writtent Blog

MAY 21, 2013

ProBlogger’s Darren Rowse advises between 250 and 1000 words per article, while the experts at HubSpot typically deliver content that’s in the 1200-1400 word range. The average B2B marketer today is using 12 different content marketing tactics. How long should blog articles be? Numbered Lists. Product Reviews. Editorials. Guest Posts.

Content 96

Content Tools Marketing Hubspot 96

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Writtent Blog

FEBRUARY 20, 2014

Really, the sky is the limit when it comes to professional guide ideas for B2B content marketing. Organize, sponsor, and promote a remote seminar or conference, where you invite industry leaders and experts to share via Webinar or Telecast software. image credit: hubspot. LinkedIn and Google+ Communities. Twitter Chats.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Let’s say you are hosting a webinar through a third-party tool.

B2B 244

B2B LinkedIn Strategy Marketing 244

Buffer Social

NOVEMBER 30, 2016

Offered by : HubSpot. Created by : HubSpot. About this course: HubSpot’s Inbound Marketing Certification is full of super actionable, hands-on learning material that allows marketers to take their general inbound marketing know-how to the next level. PPC for lead generation and B2B. PPC for lead generation and B2B.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Rebekah Radice

FEBRUARY 1, 2016

Use this Persona Template from HubSpot. This is great for B2B market, but only when used intelligently. Offer free stuff that is relevant and matches your brand and industry: exclusive webinars, industry reports, eBooks, how-to videos, and special offers. Customer Surveys. Customer Interviews. Not sure how to get started?

How To 114

How To List Social Media SMS 114

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). Demographics or Firmographics.

Sample 99

Sample Samples Research Company 99

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. New content (webinars, blog posts). Webinars are all the rage right now for a reason. Checklists, webinars and case studies are prime content for social ads, for example.

Strategy 96

Strategy Marketing Case Study How To 96

agora pulse

APRIL 28, 2020

Invest in yourself (time or financially) to take courses or webinars that will help you stay at the forefront of what’s happening in this field. He is the founder of Social Chefs , a company providing social media marketing training for customers in the B2C and B2B space. Take the time every day or week to read news and updates.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Oktopost

JANUARY 17, 2024

Invite them to sign up for your mailing list or webinar or become a social media follower. Lead generation activities include sales webinar registrations, a request to get a call with your sales reps, or demo or free trial signups. Most list management platforms, such as Mailchimp and Hubspot, provide this data.

Metrics 62

Metrics Cost Hubspot Analytics 62

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Convince & Convert

MARCH 18, 2016

If you want to optimize different parts of your content empire for specific calls to action, so in this one we want to collect emails, in this one we want to download a video, in this one we want people to sign up for a webinar, what have you, you can absolutely do that with Uberflip very easily as well. Here are all our webinars.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

MARCH 31, 2015

Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests by HubSpot. Image credit: i-SCOOP.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

JANUARY 15, 2013

” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. A Simple Breakdown of All Your Facebook Advertising Options by HubSpot. Understanding the 6 Facebook Post Types by Practical eCommerce. ** 5 STARS.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. by HubSpot Blog. Using Facebook for B2B Marketing. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 204

Statistics Social Media B2B Marketing 204

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. Are you B2B or B2C? We had a webinar.

Content 102

Content How To B2B Questions 102