Writtent Blog

FEBRUARY 12, 2014

Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 76% of B2B marketers blog, and 73% publish case studies.

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Content B2B Hubspot Marketing 110

Buzz Marketing for Technology

JANUARY 23, 2013

Those profiles can then be used to present offers, content and/or experiences that are the most effective in attracting fans, “Likes”, website traffic or any other relevant conversion metrics. Related posts: 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers According to HubSpot, ninety three percent of adults on the.

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Conversation Facebook Guidelines B2B 276

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

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Social Media B2B Exercises Hubspot 176

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter. For that, follow these steps: 1.

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Reputation Brands Construction How To 59

Webbiquity SMM

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Patsi Krakoff presents a list of common “dumb&# mistakes made by otherwise smart bloggers (long sentences, overuse of “we,&# vague terms) along with recommendations for writing better posts. 4 Business Blogging Best Practices by HubSpot Blog.

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Alltop Tips Hubspot Directory 148

Webbiquity SMM

MAY 31, 2011

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Demonstrate knowledge (through blogging, guest posts, comments, interaction on social networks, presentations, etc.). Differentiate yourself, with disparaging your competition. Be transparent.

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Hubspot How To B2B Travel 188

Webbiquity SMM

MAY 1, 2018

. “Whether it’s a short clip of someone participating in a contest, winning a giveaway, giving a presentation…capturing and sharing moments from the trade show floor gives people who aren’t attending a way to experience what’s happening at the show.” Feel free to follow him on Twitter.

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Platform Engagement Hashtag Eventful 152

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. What’s the true ROI?

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LinkedIn Tips Skills URL 113

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . This present approach has a better chance of converting an audience into leads. Visual presentations. … The best techniques include looking at Google-related searches. Case studies delving into a topic.

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Comparison SEO Curation Domain Name 145

Oktopost

NOVEMBER 18, 2020

However, aligning sales and marketing and achieving this level of cohesion presents a lot of obstacles for companies. 35-50% of sales go to businesses that respond first HubSpot. 35-50% of sales go to businesses that respond first HubSpot. After all, sales and marketing have always been kept in separate containers.

Engagement 89

Engagement Social Media B2B Team 89

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Except in rare cases (e.g.,

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Social Media Sysomos Case Study B2B 193

Waxing UnLyrical

APRIL 11, 2011

Cartoon: HubSpot via Flickr, CC 2.0. Yes each state has different population sizes, but I am trying to take away the awe presented to you in numbers that are given from biased sources. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. every 30 seconds.

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Social Media How To Hubspot Compete 212

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share it on StumbleUpon.

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ROI Social Media Vocus Metrics 193

Devumi

SEPTEMBER 26, 2014

If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. good, now read on to discover the LinkedIn profile tips that will truly set you apart in the B2B world! 7 Common myths debunked: [link] @hubspot pic.twitter.com/sjSKoXvCC7.

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LinkedIn Tips B2B Hubspot 87

Writtent Blog

APRIL 2, 2014

The Grande Guide to B2B Content Marketing. This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. 11 Examples of B2B Content Marketing. Image credit: HubSpot. With this guide from HubSpot, you can ensure you’ll be completely prepared. CMI Content Process Roundtable.

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Resources Content Case Study eBook 99

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Get more from your presentations. Include a call to action at the end of the presentation or a link to learn more. Here are 20 ideas. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. Recently, I delivered a presentation at Cisco’s Marketing Velocity Partner Summit in San Diego about Smarketing, and the 5 critical components of making it work. They sing the same song, but in very different ways.

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How To Embedding B2B Patterns 60

Writtent Blog

SEPTEMBER 3, 2013

There was an audible gasp when HubSpot Co-Founder and CTO Dharmesh Shah opened his keynote presentation with a slide that read “inbound marketing is not the answer.” HubSpot software isn’t closing their doors, and to be clear, inbound marketing still works. Inbound Marketing Is Not the Answer. Tell Stories in Visuals.

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Conference Marketing Hubspot Metrics 72

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook ads present an opportunity to promote yourself in various ways. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential. HubSpot understands Facebook’s B2B lead generation potential.

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Examples Facebook B2B Instant Messaging 246

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

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B2B Software Marketing Price 112

Writtent Blog

JULY 10, 2013

Source: HubSpot ). 41% of B2B buyers access content marketing through a smartphone. Failing to mobile-optimize your website and checking load times on smartphones and tablets can present a risk that you’ll lose the business and interest of a large segment of the population. There are 6.8 Source: UberFlip ). Source: Loyalty360 ).

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Statistics Mobile comScore Marketing 108

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay. Closing Thoughts.

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B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

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B2B Social Media Review eBook 185

Sprout Social

OCTOBER 23, 2018

Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. B2B success is marked by how strong and authentically connected your employee network is. via @angieodowd from @HubSpot #SproutPartnerSummit pic.twitter.com/yURn5LrTsu. Day 1: It’s a human to human world.

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Hubspot B2B Team Conversation 67

Convince & Convert

JUNE 1, 2014

Lots of great people that I consider to be colleagues and friends were on the list(s) too, and sites I adore like Social Media Examiner, MarketingProfs , Buffer , Social Media Today , and Hubspot made the top 25 sources group as well. These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram.

Twitter 167

Twitter Marketing Conference Consultant 167

Buffer Social

NOVEMBER 30, 2016

What makes this course is that Neil Patel presents the information in very easy-to-learn and snackable ways. The lessons are presented in video format and range anywhere from 3:00 – 12:00 minutes. Offered by : HubSpot. Created by : HubSpot. PPC for lead generation and B2B. PPC for lead generation and B2B.

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Class Skills Social Media Marketing 40

Convince & Convert

FEBRUARY 1, 2016

Hubspot has an incredibly useful tool, aptly named Make My Persona , for naming and presenting data on potential buyers. The time is fast approaching when Gen Z will take over the B2C and B2B marketplaces. If you can identify their problems, even before they arise, your EQ will speak leagues to the Digital Natives.

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Content Tips Analysis Curation 60

Webbiquity SMM

OCTOBER 16, 2012

Women tend to be somewhat more present and active on social media than men, though the shares vary widely by site. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).

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Social Media Hubspot B2B Marketing 229

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game. But that’s not all we set out to do.

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Social Media B2B How To ROI 117

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

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B2B Strategy Marketing Buy 190

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). Demographics or Firmographics.

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Sample Samples Research Company 99

Buffer Social

JUNE 16, 2016

Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. the end of Q2).

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Social Media Social Media Management Project Marketing 40

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. High-authority sites in your industry (like HBR and Hubspot ) have perfected the art of selecting topics with exceptional longevity. When your readers are engaged, they’re more likely to try your products.

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Loyalty Software Publishing SEO 205

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

DECEMBER 30, 2014

After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. by HubSpot. by HubSpot. The 3 Goals For Your Content Marketing by B2B Marketing Insider.

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Content Tips Marketing B2B 193